Executive Editor of SEOnews We continue to study the lessons of the YAN from A to Z course, launched by SEOnews and eLama, an online advertising service. Today is the seventh lesson. From it you will learn how you can manage your rates, what approaches exist, and how to work with auto strategies to free…
Tag: Yandex
The main mistake when working with Google and Yandex Maps, or How to understand whether you need to create cards from scratch
When a business owner or marketer starts working with geoservices – Google and Yandex Maps, 2GIS and others – he often makes a mistake. Which one? Starts creating company cards from scratch without checking for availability. This can lead to duplicate cards with similar information. “Doubles” can confuse customers and reduce the chances of your…
How we increased traffic from Yandex more than 3 times per week on the clinic’s website. Case
28 April 2021, 15:47 Yandex is becoming more demanding in terms of website content. The position of the site in the search results depends on whether you comply with the conditions of the search engine, and, therefore, whether the target audience will see you. The SEO department of MediaNation tells how they managed to raise…
How to get 5 places out of 10. Case experiment
04 May 2021, 12:07 In this mini-case, I want to tell you about my experiment, as a result of which I managed to take 5 places in the TOP-10 in the search results using the low-frequency key and not spend a penny on it. Background In 2019, I decided to conduct an experiment and try…
How the magicians of Yandex and Google work
We find out what sorcerers are in search engines, why they are needed and how to work with them. What is a sorcerer? This is the name for snippets in search results that display the information you are looking for in a more convenient format. For example, when searching for a place, the user will…
Diagnostics and removal of the Minusinsk reference filter in 2021. Case
In this case, I will tell you in detail how the Minusinsk link filter is applied today. How to diagnose the problem, speed up the filter removal process and speed up the re-indexing of toxic links. Project subject: buying a car. Site age: 10 years. Region: Moscow. Filter date: August 18th. Start of work to…
How much does advertising cost on the Yandex home page
We find out how much advertising in Yandex costs on its most visible site – on the main page, right below the search bar. Let s consider the features of advertising in this area and its effectiveness. Types of advertising on the Yandex home page There are two options to get to the Yandex home…
Everything about Yandex search tips
Search suggestions make life much easier for users and save time. As soon as you enter the first letters of the query into the Yandex search bar, the search engine will offer many options for continuing the phrase. All that remains is to choose the appropriate hint. We will talk about the types of search…
Where to go to study: the Yandex Zen algorithm and the promotion of IT products
07 March 2021, 09:40 SEOnews team In the coming week, we will learn how to create and make money on a blog in Yandex.Dzen, promote IT products and open our own business. In addition, we will learn how to make the right decisions based on Yandex.Direct and Google Ads reports. Choose the event you want…