Google plans to opt out of third-party cookies shortly. Some believe that this will have a huge impact on the advertising market. Let s take a look at whether this is the case and how contextual targeting can help you get through a cookie ban painlessly. Banning third-party cookies won t turn the market around…
Tag: world
How to use dynamic remarketing to increase sales on World Shopping Day. Case AliExpress Russia
01 March 2021, 10:25 Deputy Commercial Director for Product Development Mail.ru Group Before making a purchase, users explore options and compare products across different sites. By looking at a large number of offers from advertisers, they can quickly forget about the goods or services that they studied earlier. In order to motivate an already interested…
How to increase the number of calls to clients if they are scattered all over the world, and you are sitting in Bryansk
Analyst of an international real estate broker Tranio Tranio, an international real estate broker, has a sales team on how to deal with time zone differences, approach people of different nationalities and build a call center to meet the plan and increase the number of calls by 20%. The CRM system should maximally save the…
“Here I am in my place”: girls from the world of digital about career and love for work
I started out as a content manager at a small advertising agency, managing social networks for customers, writing SEO articles, and selling ads in public domains. When I moved to eLama, the range of tasks expanded greatly: I was in charge of community management (communicating with users on social networks, processing negativity, moderating webinars), writing…