The live commerce format has already become familiar to most representatives of large and small businesses. Brands organize streams to increase sales, increase audience loyalty, attract new customers and increase their expertise. Companies now broadcast live with purchases on an almost weekly basis. Therefore, the question of the criteria that make it possible to make…
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Myths in contextual advertising: is it necessary to start launching ads in Yandex.Direct and Google Ads with Search?
April 29, 2021, 13:21 Executive Editor of SEOnews In contextual advertising, various myths are often encountered, which are believed not only by business owners and newcomers, but also often by experienced professionals. To disassemble typical misconceptions, the edition SEOnews and online advertising automation service eLama launch a joint special project “Myths in contextual advertising”. Every…
How not to screw up at the start: set up a sales funnel and calculate advertising
Sales funnel, growth point, leads, conversion – the abundance of terminology makes your head spin. It is difficult for a novice entrepreneur to understand the peculiarities of modern business promotion on the Internet. How to optimize your sales? How to understand that an advertising campaign is set up effectively? How, in the end, is it…