For site owners and newbies Over the years in SEO, I have conducted a huge number of site audits, both full paid and free. My experience allows us to assert that the mistakes that the owners of the resources make about the promotion are of the same type. In this article, I will tell you…
Tag: SEO
How the structure was refined brought the site to the TOP-10 of Google and doubled the traffic. Case Messenger Travel
Air tickets is a complex and highly competitive topic, the leadership in which belongs to several well-known players. But even a small online service can squeeze out large competitors in Yandex and Google search if it focuses on improving the behavioral factors of its site. The SEO department of MediaNation shared how they managed to…
Online store blog: why lead, where to get topics and how to structure articles. The SEO perspective
SEO specialist ITECH We continue our series of articles on the development of ecommerce projects. Today we will tell you whether an online store needs a blog and where to get ideas for materials. Online shopping sites are replacing brick-and-mortar stores and traditional offline shopping. We saw a sharp leap in ecommerce last year, and…
Where to go to study: local SEO in runet and TOP context tools for business
01 August 2021, 10:29 SEOnews team In the next seven days, we will talk about geomarketing – local SEO in runet, we will analyze the TOP context tools for business with a small advertising budget. We will learn how to warm up and sell in messengers in 2021, as well as launch ads in YAN,…
At the junction of PR and SEO: how to increase the return on expert articles
Head of expert content studio B2B Press Expert articles on the website and in the media are an effective promotion tool. However, with the emphasis on creating quality content, many business owners and PR people do not think about optimizing content for search engines. In this article I will explain what semantics and links give…
Where to go to study: promoting to the West and adapting the skills of an SEO specialist
25 July 2021, 10:00 SEOnews team In the next seven days, we will learn how to adapt the skills of an SEO specialist, automatic clustering for copywriting, blogging, Direct and YouTube. Let’s find out how the agency can win and retain medium-sized businesses. We will find out the common reasons for blocking an account on…
Should a business owner know about search engine optimization (SEO): stories of entrepreneurs
Most business owners believe that agencies should be responsible for everything, and do not want to delve into the nuances of search engine promotion. But how then to control the work of agencies in order to be sure of the result and not risk your money? To do this, you need at least a basic…
How to Double Your Sales Using a Product Approach in Marketing and SEO
In early June, the largest e-commerce conference was held – ECOM 21, the SEOWORK team took part as exhibitors and speakers with a report on the product approach to SEO and marketing. We have been working at the junction for a long time SEO + Product + Content + Marketing and we want to chat…
Competitive analysis in SEO: what it gives and how to evaluate correlations
“Analyze your competitors and do better” is a well-known SEO principle. The study of similar sites of the same subject allows you to analyze trends in a niche, identify features and assess the potential of the project. In SEO, the analysis of competitors in the search engine results is widely used. At the beginning of…
2020 SEO Job and Resume Research by HeadHunter
SEOnews Research Editor Specially for SEOnews, HeadHunter analyzed vacancies and resumes of SEO specialists for 2020. In the article, you will find out what competition for a place in different regions of Russia, the average salary of a specialist and how the labor market in SEO has changed from 2018 to 2020. Research plan: Vacancies…