The Mediasphere team has prepared a case study that clearly demonstrates how important it is to use retargeting campaigns. Participants and authors: Akim Nikeyev – author, senior specialist in contextual advertising of the project, Alexander Lomtadze – Project Manager, Anastasia Shershneva is a project analyst. Client The company “Plant VENTILATOR” (St. Petersburg) is a leading…
Tag: remarketing
How to use dynamic remarketing to increase sales on World Shopping Day. Case AliExpress Russia
01 March 2021, 10:25 Deputy Commercial Director for Product Development Mail.ru Group Before making a purchase, users explore options and compare products across different sites. By looking at a large number of offers from advertisers, they can quickly forget about the goods or services that they studied earlier. In order to motivate an already interested…