According to statistics PwC, the growth of the outdoor advertising market until 2024 will be primarily associated with an increase in the digital outdoor advertising segment. DOOH allows you to flexibly configure, launch and optimize campaigns on digital outdoor media, as well as evaluate the effectiveness of promotion. Moreover, according to data According to Vistar…
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Myths in PPC advertising: Does the “Consider automatically stopped competitors’ ads” option reduce the CPC?
Executive Editor of SEOnews SEOnews and eLama, an online advertising automation service, continue to disassemble common misconceptions in contextual advertising. Earlier we told: In the new video Nikita Kravchenko, Leading Paid Traffic Specialist, eLama, will explain whether the option “Include automatically stopped competitors ads” reduces the CPC in Yandex.Direct. Myth: the option “Consider automatically stopped…