Understanding how competitors are using content to engage audiences and generate interest in their products or services will help shed light on your approach to promotion. If you take the time to sometimes compare your efforts with those of your competitors, you will stay in the TOP of the SERPs. Founder of the international editorial…
Tag: Keywords
5 tips for analyzing key phrases
Key phrases are like people. We like some, even if they behave like a pig, while others we dislike, despite their benevolence. For example, we have the phrase “buy an apartmentâ€. So good, it accurately reflects the product, but there are no applications from it. Or maybe there is, but 15 thousand rubles each. And…
Keywords in the name of the company and their influence on the ranking in the Google Local Pack
Joe Hawkins, a renowned local SEO specialist, published a case study describing how the presence of keywords in a company name affects placement in the results of a Google search query. Moz s research on ranking factors in local Google searches shows that keywords that include the name of the product / service being offered…