By the company Nielsen Norman Group a study was conducted that examined how netizens interact with search results. This study led to the following conclusions: If a carousel with products, videos or blocks with answers appears in the search results, users viewed this information in 74% cases. In order to select one of the results…
Tag: Google
Google Algorithms January Update: Analyzing Results
Search Engine Land surveyed data providers to find out how the latest update to Google s core algorithm, the January 2020 Core Update, has had an impact on search results. On January 13, Google launched the update, which by January 17 was nearing completion. It usually takes about two weeks for specialists to implement a…
Google response block sites will disappear from the top
Danny Sullivan – a Google employee made a statement that now pages that fall into the featured snippet will not additionally be shown on the first SERP. Up to this point, the same page could be shown, both in the block with answers, and then be duplicated in the main search results of the TOP-10….
New Google Recommendations for News Publishing Sites
Google has posted recommendations on its blog for sites that publish news. Among other recommendations, it also provides information that can help publishers improve their search experience and engage users. Google Best Practices for News Sites Structured data on AMP pages By adding structured data to AMP pages, the content will be visible in the…
The nofollow attribute will be a hint for Google on March 1
On March 1, the nofollow attribute began to serve not as a directive, but as a hint. From this point on, the search engine will start crawling and indexing links with this attribute. Previously, Google ignored nofollow links. Google employees John Mueller and Gary Ilsh responded to several questions on Twitter to help users understand…
Google considers purchased links to be ineffective
At the last webmaster meeting, Google employee John Mueller answered the question of whether purchased links help improve rankings. What role do links play in ranking? The author who posed this question to Mueller stated that 80-90% of sites in his niche use link sellers. Are backlinks an important ranking factor? At the moment, 80%…
Google May Reveal Ranking Algorithm Following British Court Request
Google was faced with a choice: in accordance with the decision of the British court, it must abandon the evidence that was brought to court in its defense, or reveal the details of the search algorithm. In this case, Google will need to provide this information to an SEO specialist who can convey its meaning…
Google: deleting the HTTP version of the site will destroy all other versions
Google employee John Mueller shared on Twitter important information for site owners. The post talks about the fact that deleting the HTTP version of a resource leads to the deletion from the index and all other versions (HTTP / HTTPS / www / non-www). He also drew the attention of subscribers to the fact that…
Google does not include links from Youtube in the search
John Mueller recently confirmed the information that Google does not use links from YouTube in the search results. He announced this on Twitter. One of the industry experts was asked: I am the owner of a site with a lot of relevant content. Can I leave comments on YouTube videos using links to my site…
Keywords in the name of the company and their influence on the ranking in the Google Local Pack
Joe Hawkins, a renowned local SEO specialist, published a case study describing how the presence of keywords in a company name affects placement in the results of a Google search query. Moz s research on ranking factors in local Google searches shows that keywords that include the name of the product / service being offered…