According to SparkToro, in 2020, 2 out of 3 searches on Google ended up getting information from a search engine without going to the corresponding site. This is the so-called zero-click request. The user enters into the search engine a question like “When was Steve Jobs born?” or “Where can I buy wine nearby?” and…
Tag: Google
Google has opened a virtual counter with the best goods on the Internet
Google announced that it is launching a page that will collect the best toys, gadgets, sports equipment and other products on the web. “When you buy something on the Internet, you must be sure that you are making the right decision and spending money on a product that is really worth it,†– said in…
Google has come up with a replacement for cookies for the sake of user safety
According to The Verge, Google plans to add third-party cookie tracking to Chrome. In theory, this should make life harder for advertisers using third-party cookies to track users and customize targeting. A similar feature is already available in Safari and Firefox. Blocking third-party cookies means that sites can only use cookies that are directly linked…
Core Web Vitals: Google Ranking Factors in 2021
In May 2020, Google talked about future innovations related to the search engine. They talked about the new Page Experience ranking factors – a page usability analysis that includes Core Web Vitals, EAT factors and more. Previously, these were only conversations, but now the release date of the update has already been announced – it…
Google will remove duplicate domains in search
Google will no longer show more than two search results from the same domain. The company s decision is justified by the fact that it should add variety to the search, improve the user experience, as well as provide fair competition in the market for other sites. Have you ever done a search and gotten…
Mozilla Firefox blocks Google Analytics and Facebook Pixel
Browser Mozilla Firefox released an update last week. It includes such an important change as blocking Third party cookies and trackers default. This update also affects trackers Google Analyitcs, Facebook Pixel and possibly Yandex Metrica. This was followed by a wave of discontent on Twitter from webmasters and SEO specialists: Now you re coercing everyone…
How the magicians of Yandex and Google work
We find out what sorcerers are in search engines, why they are needed and how to work with them. What is a sorcerer? This is the name for snippets in search results that display the information you are looking for in a more convenient format. For example, when searching for a place, the user will…
Google: Quick links in snippets appear within a month
During the last regular webmaster meeting, Google Search Quality Specialist John Mueller shared a small insider. It turns out that a block in the form of additional links to a site in a snippet may appear within a month. For example, like: John argues that this is because Google needs to make sure that the…
Google is trying new “Search by photos” block in search
Experts noticed a new “Search by photos” block in Google mobile search, which can appear inside organic search results among several positions and primarily refers to local queries like “eat pizza”, “drink coffee nearby”, “dentistry”. When the user goes to the block, he is shown a set of photos of various corresponding to the specified…
Google: New BERT Algorithm for Better Understanding of Natural Queries
Google has updated its search algorithm with technology BERT… Thanks to the innovation, the search engine, according to the developers, will better understand natural queries. An algorithm based on neural network technology must recognize the essence of a query, taking into account the peculiarities of each language, which will allow it to find the most…