26 August 2021, 15:32 Executive Editor of SEOnews Within the framework of the special project “Video Cheat Sheet for Internet Marketing” SEOnews and eLama share the tricks of setting up services and advertising systems to make your promotion on the Internet more effective. Today Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will show you…
Tag: Google
How the structure was refined brought the site to the TOP-10 of Google and doubled the traffic. Case Messenger Travel
Air tickets is a complex and highly competitive topic, the leadership in which belongs to several well-known players. But even a small online service can squeeze out large competitors in Yandex and Google search if it focuses on improving the behavioral factors of its site. The SEO department of MediaNation shared how they managed to…
The main mistake when working with Google and Yandex Maps, or How to understand whether you need to create cards from scratch
When a business owner or marketer starts working with geoservices – Google and Yandex Maps, 2GIS and others – he often makes a mistake. Which one? Starts creating company cards from scratch without checking for availability. This can lead to duplicate cards with similar information. “Doubles” can confuse customers and reduce the chances of your…
Myths in contextual advertising: is it possible to influence the operation of auto strategies in Yandex.Direct and Google Ads
June 17, 2021, 16:45 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama disassemble typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: In the new video, eLama, a leading paid traffic specialist Nikita Kravchenko will tell you what…
Myths in contextual advertising: is it possible to see ads from competitors in another region in Google search
11 June 2021, 12:21 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama talk about the settings of contextual advertising and sort out typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: Today the leading paid traffic specialist eLama…
Myths in contextual advertising: is it necessary to start launching ads in Yandex.Direct and Google Ads with Search?
April 29, 2021, 13:21 Executive Editor of SEOnews In contextual advertising, various myths are often encountered, which are believed not only by business owners and newcomers, but also often by experienced professionals. To disassemble typical misconceptions, the edition SEOnews and online advertising automation service eLama launch a joint special project “Myths in contextual advertising”. Every…
Do I need to implement AMP: the pros and cons of technology
Now the share of mobile traffic significantly exceeds the desktop one, and page loading speed plays a decisive role. According to KISSmetrics statistics, a 1-second delay in speed can reduce conversions by 7%, and if it takes more than 3 seconds to load a page, 40% of users will leave the page. According to the…
Where to go to study: managing online reputation and setting up ads in Google Ads
02 May 2021, 10:00 SEOnews team In the coming long weekend, we offer you not only to relax, but also to spend time with the benefit of the mind. During this week, we will learn how to manage the reputation of companies with a large assortment in the network, as well as work in Google…
How to get 5 places out of 10. Case experiment
04 May 2021, 12:07 In this mini-case, I want to tell you about my experiment, as a result of which I managed to take 5 places in the TOP-10 in the search results using the low-frequency key and not spend a penny on it. Background In 2019, I decided to conduct an experiment and try…
Instructions for setting up Google Ads
Site owners constantly hear arguments about the need to work with SEO. Sure, SEO is a great way to drive traffic, but what about companies that can t afford a staff of copywriters and SEOs? And if you want to offer services only to interested parties, and not to casual passers-by? This is where advertising…