According to Daniil Chernov, director of the Solar appScreener center (Rostelecom-Solar), many applications may become paid due to the latest update of the mobile operating system. Update 14.5 introduces the ability to block data tracking by advertising companies and software developers. Because of this, many large corporations and independent programmers will lose most of the…
Tag: future
Advertising of the future, or How BTL is adopting digital trends
Managing partner of BTL-agency “EVA” Every day we are faced with advertising messages that are broadcast through posters, banners, videos and even personal recommendations on social networks. Wherever we go, a grocery stand, sign or promoter is always in sight. Alexander Efimenko, managing partner of the BTL-agency EVA, talks about the development of BTL advertising,…