23 August 2021, 13:57 Executive Editor of SEOnews SEOnews and eLama continue the YAN course for site owners and newbies. In the new, fifth, video tutorial Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will tell you what image ads are available in YAN and how to create them. Image ads in YAN There are…
Tag: For advertisers
YAN from A to Z: types of ads, principles of audience selection and the difference from Search
July 27, 2021, 16:04 Executive Editor of SEOnews SEOnews online publication and eLama online advertising service launch a new project “YAN from A to Z”… In 9 video tutorials, you will learn how to set up effective campaigns in the Yandex Advertising Network (YAN). Today we bring to your attention first lesson… In it, the…
Video cheat sheet on Internet marketing: why there is a discrepancy between data in Yandex.Direct and Metric
Executive Editor of SEOnews Why is there a discrepancy between data in Yandex.Direct and Metrica? We will give the answer to this question in a new video cheat sheet. In the video, the leading specialist in working with paid traffic eLama Nikita Kravchenko will tell you about 10 main reasons why statistics may differ. The…
Video cheat sheet on Internet marketing: how to protect yourself from clicks in Yandex.Direct
Executive Editor of SEOnews The Internet Marketing Video Cheat Sheet is a special project launched by SEOnews and eLama. As part of the project, we share life hacks and techniques that will help make online promotion more effective. In the new video, Nikita Kravchenko, a leading paid traffic specialist at eLama, and Zhenya from the…
Myths in contextual advertising: is it possible to influence the operation of auto strategies in Yandex.Direct and Google Ads
June 17, 2021, 16:45 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama disassemble typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: In the new video, eLama, a leading paid traffic specialist Nikita Kravchenko will tell you what…
Myths in contextual advertising: is it possible to see ads from competitors in another region in Google search
11 June 2021, 12:21 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama talk about the settings of contextual advertising and sort out typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: Today the leading paid traffic specialist eLama…
Myths in contextual advertising: is it necessary to start launching ads in Yandex.Direct and Google Ads with Search?
April 29, 2021, 13:21 Executive Editor of SEOnews In contextual advertising, various myths are often encountered, which are believed not only by business owners and newcomers, but also often by experienced professionals. To disassemble typical misconceptions, the edition SEOnews and online advertising automation service eLama launch a joint special project “Myths in contextual advertising”. Every…
Myths in contextual advertising: do different targeting in YAN specify the audience?
May 20, 2021, 14:26 SEOnews editor It can be difficult for beginners to understand the nuances of contextual advertising. To help your campaigns become more effective, SEOnews and eLama, an online advertising automation service, have launched a special project called Myths in PPC Advertising. Earlier, we talked about whether you need to start launching ads…
Why native advertising rules: history, features, benefits
The space around us is so overloaded with advertising messengers and calls to buy at least something that we can only wonder how advertising, which is the very engine of progress, still manages to sell. True, today not all advertising is effective, and such an unpleasant term for advertisers as “banner blindness” has densely entered…
Myths in contextual advertising: does account quality affect the cost of a click?
May 13, 2021, 11:48 SEOnews editor Every week, the online edition SEOnews and the online advertising automation service eLama help to understand the nuances of contextual advertising within the framework of the special project “Myths in contextual advertisingâ€. Earlier, we have already found out whether it is necessary to start launching advertising with Search and…