Earlier I talked about CPA and CPO metrics. This time we will focus on the CPC model. I will tell you what it is, how it works, where it is used and by what formula it is calculated. What is CPC CPC from English stands for cost per click, which literally means “cost per click .
Tag: CPC
Myths in PPC advertising: Does the “Consider automatically stopped competitors’ ads” option reduce the CPC?
Executive Editor of SEOnews SEOnews and eLama, an online advertising automation service, continue to disassemble common misconceptions in contextual advertising. Earlier we told: In the new video Nikita Kravchenko, Leading Paid Traffic Specialist, eLama, will explain whether the option “Include automatically stopped competitors ads” reduces the CPC in Yandex.Direct. Myth: the option “Consider automatically stopped…