Google plans to opt out of third-party cookies shortly. Some believe that this will have a huge impact on the advertising market. Let s take a look at whether this is the case and how contextual targeting can help you get through a cookie ban painlessly. Banning third-party cookies won t turn the market around…
Tag: cookies
Google has come up with a replacement for cookies for the sake of user safety
According to The Verge, Google plans to add third-party cookie tracking to Chrome. In theory, this should make life harder for advertisers using third-party cookies to track users and customize targeting. A similar feature is already available in Safari and Firefox. Blocking third-party cookies means that sites can only use cookies that are directly linked…