Understanding how competitors are using content to engage audiences and generate interest in their products or services will help shed light on your approach to promotion. If you take the time to sometimes compare your efforts with those of your competitors, you will stay in the TOP of the SERPs. Founder of the international editorial…
Tag: content
Making money with texts: how to create unique content and monetize your website
For site owners and newbies If you have definitely decided that your site should not only work properly, but also generate income, it is important to attract a sufficient number of regular visitors. One of the most effective ways is to regularly fill the resource with unique content. Where to get quality texts and why…
Online store blog: why lead, where to get topics and how to structure articles. The SEO perspective
SEO specialist ITECH We continue our series of articles on the development of ecommerce projects. Today we will tell you whether an online store needs a blog and where to get ideas for materials. Online shopping sites are replacing brick-and-mortar stores and traditional offline shopping. We saw a sharp leap in ecommerce last year, and…
At the junction of PR and SEO: how to increase the return on expert articles
Head of expert content studio B2B Press Expert articles on the website and in the media are an effective promotion tool. However, with the emphasis on creating quality content, many business owners and PR people do not think about optimizing content for search engines. In this article I will explain what semantics and links give…
What is content in plain language
The English word “content” is translated as “content”. In relation to the Internet, this term can be called any information contained on the site. Today I will explain what content is in simple terms, and talk about the types and formats of content for web resources. Content types Content can be classified according to various…
Outreach for business: a step-by-step algorithm for placing content in the media
Everyone involved in PR and promotion of companies knows what pitching materials to journalists and media outlets is and what “seeding” is. Experts understand the relevance of publications on their topic, do not violate the laws of business communication, and understand how to properly draw up letters for journalists. But not everything is as rosy…
How to repackage ad copy so you can reuse it
When you run Zen ads, you need a lot of texts: to test different hypotheses, formats, tell about different products. But it so happens that you do not have an author who can quickly write all these texts. Or there is an author, but he has a download for a month in advance. And the…
What is content marketing
Like any other field, marketing over time adapts to the psychology of the client. “Resistance” of buyers is growing, trust in new brands on the Internet is falling, but working with content will help solve these problems. Even if this is your first time hearing about this concept, you may already unknowingly apply it in…
How to get a steady income from the site: the main ways to monetize content
For site owners and newbies Any web resource is not only useful content and beautiful pictures, but also an opportunity to receive a stable income. How do you start making money on your own website and what method of monetization should you choose? Read about this and more in the article from the experts of…
Facebook has new ways to make money from video content
Facebook developers have offered social network users new ways to make money on video. First, the requirements for the monetization of streams and game videos have been updated. To activate ads in videos, the profile on the social network must have a total of at least 600,000 minutes of views and at least 5 videos…