Head of the educational direction “Internet Marketing” in Netology A good marketer knows all the intricacies of his craft: he learned Zen in audience research, learned how to launch effective campaigns, calculate the sales funnel and analyze metrics. But is this enough to build a career? Nowadays, the development of soft skills, or so-called soft…
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How to check the effectiveness of your SEO channel
For website owners and beginners In this article, we will tell you how website optimization affects sales and revenue, and how to evaluate business performance for SEO. Why is an SEO channel better than contextual advertising? To get leads and convert them into sales, you need to improve the efficiency of both SEO and PPC…