Key phrases are like people. We like some, even if they behave like a pig, while others we dislike, despite their benevolence. For example, we have the phrase “buy an apartmentâ€. So good, it accurately reflects the product, but there are no applications from it. Or maybe there is, but 15 thousand rubles each. And…
Tag: Campaigns
YAN from A to Z: how to create a convenient structure for an advertising account in Yandex.Direct
Executive Editor of SEOnews Last week, the online publication SEOnews and the online advertising service eLama launched a video course “YAN from A to Z”… In 9 video tutorials, we will teach you how to set up effective campaigns in the Yandex Advertising Network. In the first lesson, we told how advertising in YAN differs…
How to analyze post-view conversions when promoting a mobile application. BlaBlaCar case
12 April 2021, 13:40 Deputy Commercial Director for Product Development Mail.ru Group Users do not always make a decision to buy a product or service immediately after seeing an ad. Even if they are interested in the offer, they can make a purchase later by entering a query in a search engine or following a…
Apple Search Ads: What to Consider When Creating and Setting Up Advertising Campaigns
Lead Mobile Promotion Manager “Realweb” For the Russian market, Apple Search Ads is a new phenomenon. Not all advertisers had time to try the platform, and many specialists are just beginning to get acquainted with its capabilities. In this article, we will understand the tricks of Apple Search Ads and tell you what it takes…
Conversation with the experts: how to prepare campaigns for February 23 and March 8 if time is tight
When there is little time left before the holidays, it is important to choose the right advertising formats and tools. To get the most out of your campaign, you can test your hypotheses with the A / B testing tool in myTarget before starting. It will allow you to consider different approaches to tuning and…