The global COVID-19 epidemic has provoked the growth of some companies in the market and the defeat of others. Merkle Senior SEO Manager Alexis Sanders spoke on a live stream of Search Engine Land about which areas of business are undergoing major changes in recent years.
According to Alexis, the most susceptible to the current situation in the world are such business segments as: restaurants and cafes, food, productivity tools, and the hotel business.
In support of her words, Sanders provided statistics on a number of the company’s clients from March 10 to March 21:
- Large food retailer: + 433% YoY
- Large pharmaceutical company: + 175.6%
- Wholesale and retail food chain: + 58%
- Messaging & Productivity Tools: + 149%
- Hospitality client: -43.3%
- Amusement theme park: -55%
- Restaurant chain: -29%
Google Trends data for the United States also shows an increase in searches for information on grocery shopping and tools that enable you to complete work tasks online.
The quarantine regime introduced in many countries contributes to the fact that people order food at home and most often eat food prepared in their own kitchen. The forced transition of many spheres of activity to work online pushed entrepreneurs to look for new ways to promote their business.