HR or recruitment offers are called the whitest topic in the world of CPA and traffic arbitrage. Everything here is transparent, open and cooperation is being built with really famous companies. The affiliate network Reg.bet, specialists in the field of HR offers, share their observations on the work in this area and give tips for those who decided to drive traffic.
Russian HR offer market
Recruitment offers are proposals from well-known, usually TOP-companies to attract personnel to fill vacancies.
Who are usually attracted to?
Most often they work with linear positions:
- taxi drivers,
- sellers (consultants, operators, cashiers),
Examples of deductions for HR offers of the Reg.bet affiliate network
How much can you get for a closed position?
For example, a connected driver to Yandex.Taxi will bring a payment of 1,520 rubles, and a hired courier to Burger King will bring 400 rubles.
In offers with a more complex purpose, you can find such specialties as sales managers with the condition of past work in a bank. A narrower vacancy usually implies a more voluminous payment – with bonuses and motivation up to 8,000 rubles per lead.
GEO also affects payments. Mostly HR offers are available for large cities, occasionally and from regions.
How do HR offers work in CPA?
At the first stages, the webmaster does not notice the difference: the offer is in the account, the conditions in the card, the traffic is attracted through the affiliate link using the specified sources.
An example of an offer card in the Reg.bet affiliate network
Then it is important to understand which action the reward will be credited for. They are divided into the following options:
- valid application;
- confirmed application;
- appointment for an interview;
- attendance for an interview;
- going to work;
- going to work and achieving certain results.
In the same offer, an advertiser can pay for different purposes – both scheduling an interview and going to work with the achievement of results.
What should you choose? Reg.bet managers advise you to bet on “going to work” depending on the traffic source. First, it’s a clear goal. Secondly, they will pay more for the hired person than for the one who just came to talk.
What else looks unusual?
- Target audience – ordinary offers need to be found, to whom to sell, here on the contrary – you all know about the portrait of the applicant (age, gender, place of residence, education). It remains only to find him.
- Citizenship issue – in many companies, citizens of other countries are allowed to work, but with a work permit and a set of related documents. This format expands the possible audience, but sometimes reduces the amount of payments.
- Age restrictions – for example, the SberMarket advertiser is ready to pay for attracted collectors who are up to 50 years old. The payment is 2400 rubles. for going to training.
- Narrow GEOs – according to statistics, the key cities for such recruiting are Moscow (including the region) and St. Petersburg.
- Wide range of traffic sources. Let’s consider them in more detail later.
Traffic sources for HR offers
The ideal way to work with this area is to search for the most targeted applicants. Typically, these can be found in thematic groups of social networks or using targeted advertising, specifying the necessary data when setting up the audience.
You can also create a job showcase (by the way, managers at Reg.Bet will prepare it for free) and drive traffic to it using various sources. The processing of users can be carried out by personal contact or by means of a mailing list.
Please note that a personal contact in HR is usually called brokerage traffic. Not every advertiser agrees to it, although quite often it gives a good result.
Are there pitfalls in HR offers?
Yes, and first of all it’s speed. Since the human factor is imposed (to get in touch, communicate, make a decision), the confirmation of the lead takes a sufficient amount of time. The average wait is 2 weeks, but if we are talking about going to work, then summing up the results can take a month or even 1.5 months.
To get a better chance of confirming leads, only provide the job seeker with truthful information about the job. Do not forget to ask for consent to data processing. Listen to the advice of personal managers who will suggest popular creative to attract a high-quality audience.
You can get advice on working with HR offers from Reg.bet managers immediately after registration.
The Reg.bet affiliate network has been operating since 2019. During this time, more than 200 advertisers and about 3000 webmasters have connected to it. The network also contains financial offers from well-known banks and credit companies. The network guarantees timely payments and high-quality user support.