Let s talk about consumer reference groups and their possible benefits in marketing and advertising. What is a reference group? There are several definitions of this phenomenon. Two definitions are commonly used: A reference group is understood as a group of people capable of influencing in some way the decisions made by an individual. The…
Sales funnel in a restaurant: digital version
June 22, 2021, 13:28 For business owners and newbies Marketer, founder of digital communications agency KURAGA Statistics say that 90% of restaurant guests study different resources before visiting. 57% of them visit the institution s website, and 33% browse other communication channels (from social media accounts to reviews). I, Anton Udodov, based on the experience…
What is a reference group in simple words
Let s talk about consumer reference groups and their possible benefits in marketing and advertising. What is a reference group? There are several definitions of this phenomenon. Two definitions are commonly used: A reference group is understood as a group of people capable of influencing in some way the decisions made by an individual. The…
How to make money on an affiliate program: an overview of the essay niche in the CIS market from Vsesdal.com
Affiliate material Of course, to make money on essays, you don t have to write them yourself. The article will focus on making money on affiliate programs. The online education market has changed dramatically in the face of the pandemic, and it seems that educational institutions are in no rush to return to their old…
Video cheat sheet on Internet marketing: how to protect yourself from clicks in Yandex.Direct
Executive Editor of SEOnews The Internet Marketing Video Cheat Sheet is a special project launched by SEOnews and eLama. As part of the project, we share life hacks and techniques that will help make online promotion more effective. In the new video, Nikita Kravchenko, a leading paid traffic specialist at eLama, and Zhenya from the…
Where to go to study: new ways to increase sales
18 July 2021, 10:00 SEOnews team In the coming week, we will learn how to segment customers in order to increase sales and what opportunities Avito can give advertisers to promote and increase sales. We will also find points of growth for our site and take advertising to a new level with the help of…
Should a business owner know about search engine optimization (SEO): stories of entrepreneurs
Most business owners believe that agencies should be responsible for everything, and do not want to delve into the nuances of search engine promotion. But how then to control the work of agencies in order to be sure of the result and not risk your money? To do this, you need at least a basic…
Who is a brand ambassador
Companies are doing their best to increase interest in the brand. In an effort to reach the largest possible audience, the marketing department resorts to different tactics. Recently, ambassadorship is gaining great popularity. This is a relatively young direction, which has not been “tested” by all companies. However, the method is effective in attracting new…
Where to go to study: a checklist for setting up Yandex.Direct strategies and traffic arbitrage
13 June 2021, 14:25 SEOnews team In the next 7 days, we will learn how to create an ideal advertising campaign in Yandex and Google from scratch in 2 hours and effectively manage bids, as well as receive a checklist for setting up strategies using micro conversions. In addition, we will learn how to promote…
How to promote online courses in the Pulse recommendation system and get three rubles from each invested ruble. Case
June 15, 2021, 13:56 The growth of the educational technology market (EdTech) accelerated in 2020 and, according to the analytical company HolonIQ, the volume of the global EdTech industry can reach $ 404 billion by 2025. One of the demanded segments of online education in Russia is the segment of additional online education for adults:…