In this article, we will find out what constitutes nausea of the text (sometimes it is called nausea) and what meaning this characteristic must take in order for the text to be considered “good”. What is text nausea? This is an SEO characteristic that shows the ratio of search queries in the text to the…
Who is a copywriter and what are his responsibilities
Texts are different – entertaining, enticing, provocative, informative. Within the framework of this article, we are interested in those that are aimed at sales. Selling texts should be written by copywriters, which we will talk about in today’s article. I will talk about what modern copywriters are doing, what skills they should have and how…
Why do you need SMMplanner and how to use it
Consider one of the best tools for maintaining social networks in a semi-automatic mode. Why do you need SMMplanner and where can you use it? The name of the utility fully reflects its essence. SMMPlanner is a tool for SMM professionals to schedule posts at the right time. Scheduling helps to correctly allocate the time…
How to work in Yandex.Direct
Yandex.Direct is a contextual advertising system associated with the Yandex search engine. It can be used by any businessman who wants to attract potential customers or increase website traffic. There are a number of features that distinguish Direct from its competitors, which will be discussed below. I will analyze not only them, but also tell…
Where to go to study: managing online reputation and setting up ads in Google Ads
02 May 2021, 10:00 SEOnews team In the coming long weekend, we offer you not only to relax, but also to spend time with the benefit of the mind. During this week, we will learn how to manage the reputation of companies with a large assortment in the network, as well as work in Google…
How to get 5 places out of 10. Case experiment
04 May 2021, 12:07 In this mini-case, I want to tell you about my experiment, as a result of which I managed to take 5 places in the TOP-10 in the search results using the low-frequency key and not spend a penny on it. Background In 2019, I decided to conduct an experiment and try…
How to get additional conversions in B2B in a pandemic using retargeting in contextual advertising. Case
The Mediasphere team has prepared a case study that clearly demonstrates how important it is to use retargeting campaigns. Participants and authors: Akim Nikeyev – author, senior specialist in contextual advertising of the project, Alexander Lomtadze – Project Manager, Anastasia Shershneva is a project analyst. Client The company “Plant VENTILATOR” (St. Petersburg) is a leading…
Myths in contextual advertising: is it always necessary to separate ads on Search and in Networks?
SEOnews editor Each area has its own myths, which often interfere with achieving successful results. Contextual advertising is no exception. To sort out typical misconceptions, the online edition SEOnews and the online advertising automation service eLama have launched a joint special project “Myths in contextual advertising”. Last time, we figured out whether to start launching…
What is infographics
The term “infographics” means any presentation of information using graphic means. It can be anything: a picture, graphically designed texts, a diagram, a table, etc. If any graphic element can be considered an infographic, how is it different from any image? The main difference is in the prefix “info”, which makes it clear that information…
What is emotional intelligence and how to develop it
We will talk about what emotional intelligence is, why it is so important to increase it and how you can apply it in life. What is emotional intelligence? Emotional Intelligence (EQ) is the ability to perceive, control, and critically evaluate emotions. Both your own and the emotions of other people. Someone thinks that this is…