In this article, I will talk about popular Instagram professions that allow you to make good money, as well as unclaimed ones that are not worth wasting time on. In any niche where there is money, over time there are those who just want to make money. I m talking about online courses that offer…
How to promote a website using a website builder
There is a myth that SEO is impossible on websites developed with builders. They say that you can get a large flow of customers for them only through advertising, social networks, etc., but not with the help of search engines. Is it really so? Let s figure it out. Key benefits of website builders If…
What is the affinity index and what does it affect
I am talking about what affinity index is. Why is it needed, how to calculate it and whether it is worth focusing only on the affinity index when promoting your project. Determination of the affinity index Affinity Index (index of compliance, Aff, affinity index, affinity) is an indicator used in marketing as a measure of…
How reviews affect the bounce / exit rate. Experiment
Site positions in the search are tied to various factors. These factors include bounce rate and exit rate. In the SEO world, there is an opinion that website reviews reduce bounce and exit rates, influence behavioral factors and increase conversion. To check if this is the case, an experiment was carried out. It will be…
Promotion of a store on Etsy
Here s how to promote your own store on the Etsy marketplace and make it more popular. Platform features, basic marketing tricks, SEO tricks, etc. General Tips Let s take as a basis the checklist provided by other Etsy users and marketers. It includes actions that, if done correctly, should increase the profile s popularity…
At the junction of PR and SEO: how to increase the return on expert articles
Head of expert content studio B2B Press Expert articles on the website and in the media are an effective promotion tool. However, with the emphasis on creating quality content, many business owners and PR people do not think about optimizing content for search engines. In this article I will explain what semantics and links give…
Where to go to study: promoting to the West and adapting the skills of an SEO specialist
25 July 2021, 10:00 SEOnews team In the next seven days, we will learn how to adapt the skills of an SEO specialist, automatic clustering for copywriting, blogging, Direct and YouTube. Let s find out how the agency can win and retain medium-sized businesses. We will find out the common reasons for blocking an account…
The main mistake when working with Google and Yandex Maps, or How to understand whether you need to create cards from scratch
When a business owner or marketer starts working with geoservices – Google and Yandex Maps, 2GIS and others – he often makes a mistake. Which one? Starts creating company cards from scratch without checking for availability. This can lead to duplicate cards with similar information. “Doubles” can confuse customers and reduce the chances of your…
What is content in plain language
The English word “content” is translated as “content”. In relation to the Internet, this term can be called any information contained on the site. Today I will explain what content is in simple terms, and talk about the types and formats of content for web resources. Content types Content can be classified according to various…
We increase the number of applications and reduce the cost of attracting them using the DOOH mix and promotion in social networks. Case
According to statistics PwC, the growth of the outdoor advertising market until 2024 will be primarily associated with an increase in the digital outdoor advertising segment. DOOH allows you to flexibly configure, launch and optimize campaigns on digital outdoor media, as well as evaluate the effectiveness of promotion. Moreover, according to data According to Vistar…