In the new video #AskGoogleWebmasters a Google employee John Mueller answered 7 questions about SEO. John has already answered some of these questions before, but it will not be superfluous to read this information again. 1. What’s the difference between 301 and 302 redirects? Both serve to redirect to another resource. The difference between these…
How does the level of SEO knowledge among managers affect the promotion results? Study
The effectiveness of website promotion in search engines from the point of view of organizing processes depends on various factors: the presence and qualifications of an SEO specialist in the state or agency, the frequency of SEO audits, budgeting, correct goal setting, the quality of hypotheses and the implementation of recommendations. However, the foundation of…
Which text sells better – long or short?
“The only reason to write small text is if you don’t have much to tell.” Maxwell Seikheim “The text can never be too long – just too boring.” Gary Halbert People are lazy creatures. Most consumers prefer to use the peripheral (indirect or heuristic) way of processing the advertising message. This path does not require…
Google Algorithms January Update: Analyzing Results
Search Engine Land surveyed data providers to find out how the latest update to Google’s core algorithm, the January 2020 Core Update, has had an impact on search results. On January 13, Google launched the update, which by January 17 was nearing completion. It usually takes about two weeks for specialists to implement a full…
Google response block sites will disappear from the top
Danny Sullivan – a Google employee made a statement that now pages that fall into the featured snippet will not additionally be shown on the first SERP. Up to this point, the same page could be shown, both in the block with answers, and then be duplicated in the main search results of the TOP-10….
Choosing a call tracking service: an overview of the best solutions
Call tracking is an indispensable tool for marketers to track phone calls for ad performance. For example, you place three different ads using the available advertising channels, each with a different phone number. Users call them, discuss details and perform other actions. After that, you can use the call tracking service to determine which channel…
HeadHunter Digital Marketer Job Research 2020
SEOnews Research Editor We continue to analyze the Russian job market together with HeadHunter. This time we have prepared an overview of vacancies and resumes digital marketers, according to data for the 2020th year. From the article you will learn: the level of competition in the job market and the resume of digital marketing specialists;…
New Google Recommendations for News Publishing Sites
Google has posted recommendations on its blog for sites that publish news. Among other recommendations, it also provides information that can help publishers improve their search experience and engage users. Google Best Practices for News Sites Structured data on AMP pages By adding structured data to AMP pages, the content will be visible in the…
How to find a good marketer for your team
Finding a good marketing person is not easy. For the search for a new employee to be crowned with success, you need to work out well at each stage. Decide which marketer you need You need to understand that a marketer is not a human orchestra who can be given completely different tasks (for example,…
How to create and maintain a personal blog on Instagram
We will tell you how to create a blog on Instagram, how to run it correctly and monetize it. How to create a blog on Instagram First, you need to create a regular account on the social network through the official website or mobile application (if you wish, you can use your existing Facebook profile…