During the last regular webmaster meeting, Google Search Quality Specialist John Mueller shared a small insider. It turns out that a block in the form of additional links to a site in a snippet may appear within a month. For example, like: John argues that this is because Google needs to make sure that the…
How to get low-cost applications through Zen Forms
Zen gives advertisers the ability to get leads through Yandex.Forms right inside the article. The user reads the article, answers questions and leaves contact information without leaving the platform. AKM Strategy is an agency that managed to make Forms a working tool for getting inexpensive “warm” leads. In this article, we share our experience and…
Google is trying new “Search by photos” block in search
Experts noticed a new “Search by photos” block in Google mobile search, which can appear inside organic search results among several positions and primarily refers to local queries like “eat pizza”, “drink coffee nearby”, “dentistry”. When the user goes to the block, he is shown a set of photos of various corresponding to the specified…
90% of professionals allocate a budget for links. Sape and SEOnews Publish SEO Market Research
Sape, with the support of the SEOnews portal, has carried out a large-scale research of the SEO and link building market. It was based on in-depth interviews with experts and an Internet survey of service users. We publish results, conclusions and insights. The global market research was conducted in January – February 2021. 414 respondents…
What is omnichannel
We find out what omnichannel is and how to work with it. What does the term omnichannel mean? We are talking about a system that combines several channels of interaction with customers into one stream, considered as a single whole. There is a so-called sales funnel. This is the order of the client’s actions from…
Google: New BERT Algorithm for Better Understanding of Natural Queries
Google has updated its search algorithm with technology BERT… Thanks to the innovation, the search engine, according to the developers, will better understand natural queries. An algorithm based on neural network technology must recognize the essence of a query, taking into account the peculiarities of each language, which will allow it to find the most…
4 email marketing metrics that can’t be ignored
Every success story has a background: strong ROMIs and impressive conversions in marketing are the result of good email statistics. Without a thorough study of internal email metrics, it is impossible to build correct campaign analytics or any predictions, and without this data, it will not be possible to calculate the progress of a campaign….
59% of clicks are in the first three positions in Google search
By the company Nielsen Norman Group a study was conducted that examined how netizens interact with search results. This study led to the following conclusions: If a carousel with products, videos or blocks with answers appears in the search results, users viewed this information in 74% cases. In order to select one of the results…
How to make money on an affiliate program: binary traffic arbitrage with the vfxAlert affiliate program
Affiliate material Promotion Specialist vfxAlert For webmasters who want to make money on affiliate programs, the question often arises: “Which offer is profitable?” Affiliate programs of companies that provide trading services in the financial markets are the most attractive for affiliate marketers, because everyone wants to learn how to invest. But the entrance to the…
Facebook has new ways to make money from video content
Facebook developers have offered social network users new ways to make money on video. First, the requirements for the monetization of streams and game videos have been updated. To activate ads in videos, the profile on the social network must have a total of at least 600,000 minutes of views and at least 5 videos…