Blogger, owner of an online company Enrolit Personal branding is one of the most popular “professions” of the 21st century, which has actually become dominant in the digital market in the last 5-10 years. This is not talked about at school and is not taught at the university, but only the lazy one does not…
Video cheat sheet on Internet marketing: spikes and dips in impressions in Yandex.Direct
Executive Editor of SEOnews Introducing a new internet marketing cheat sheet as part of a joint SEOnews and eLama special project. Today the leading paid traffic specialist eLama Nikita Kravchenko and Svetlana Smirnova from the Service of Care will tell you how to recognize spikes and drops in impressions in Yandex.Direct, as well as why…
How to drive free traffic to your website
Only cheese in a mousetrap is free … It seems so they say. But it depends on how you look at it: if we talk about promoting a company on the Internet and attracting traffic to the site, you can make great progress for free or with minimal investment. And today I will tell you…
What soft skills do marketers really need and how to check that you are doing well with them
Head of the educational direction “Internet Marketing” in Netology A good marketer knows all the intricacies of his craft: he learned Zen in audience research, learned how to launch effective campaigns, calculate the sales funnel and analyze metrics. But is this enough to build a career? Nowadays, the development of soft skills, or so-called soft…
Secondary market of Russian domains was calculated for the first time
First Deputy General Director of RU-CENTER What the secondary domain market looks like in Russia – in the author’s column Andrey Kuzmichev, First Deputy General Director of RU-CENTER. The domain market has always been characterized by openness and transparency. As at the micro level, when information about the administrator of each domain and the terms…
Where to go to study: Soft Skills for marketers and targeted advertising on TikTok
Where to go to study: Soft Skills for a marketer and targeted advertising on TikTok.
Contextual targeting: a solution for a world without third-party cookies
Google plans to opt out of third-party cookies shortly. Some believe that this will have a huge impact on the advertising market. Let’s take a look at whether this is the case and how contextual targeting can help you get through a cookie ban painlessly. Banning third-party cookies won’t turn the market around Google is…
Competitive analysis in SEO: what it gives and how to evaluate correlations
“Analyze your competitors and do better” is a well-known SEO principle. The study of similar sites of the same subject allows you to analyze trends in a niche, identify features and assess the potential of the project. In SEO, the analysis of competitors in the search engine results is widely used. At the beginning of…
2020 SEO Job and Resume Research by HeadHunter
SEOnews Research Editor Specially for SEOnews, HeadHunter analyzed vacancies and resumes of SEO specialists for 2020. In the article, you will find out what competition for a place in different regions of Russia, the average salary of a specialist and how the labor market in SEO has changed from 2018 to 2020. Research plan: Vacancies…
How to choose a site for purchasing external links. Updated algorithm 2021
Link building continues to be one of the main ways to promote a website, therefore, a lot of attention / time / resources is paid to obtaining high-quality links. We at Links-Stream analyzed the briefs of the clients (SEO specialists) and collected the most significant factors that should be guided by the selection of a…