Executive Editor of SEOnews Why is there a discrepancy between data in Yandex.Direct and Metrica? We will give the answer to this question in a new video cheat sheet. In the video, the leading specialist in working with paid traffic eLama Nikita Kravchenko will tell you about 10 main reasons why statistics may differ. The…
How to make an effective FAQ section on the site
I m talking about the FAQ: abbreviation explanation, purpose, design rules and other features of this section of the site. What is a FAQ? FAQ stands for Frequently Asked Questions (translated as “Frequently Asked Questions”). This is a small guide on the site, giving short answers to frequently asked questions by users. The idea of…
Where to go to study: new items in context and analytics 2021: what is a must and what is not
08 August 2021, 10:00 SEOnews team In the coming week, we will learn about new products in the context and analytics of 2021: what is a must and what is not. We will learn how to create a selling offer for a landing page and return audience interest to an email newsletter. Let s figure…
YAN from A to Z: what targetings are in YAN and how they work
Executive Editor of SEOnews Online publication SEOnews and online advertising service eLama continue the course “YAN from A to Z” on setting up campaigns in the Yandex Advertising Network. We have already figured out earlier: In the third lesson of the video course, the leading paid traffic specialist eLama Nikita Kravchenko will tell you what…
How the structure was refined brought the site to the TOP-10 of Google and doubled the traffic. Case Messenger Travel
Air tickets is a complex and highly competitive topic, the leadership in which belongs to several well-known players. But even a small online service can squeeze out large competitors in Yandex and Google search if it focuses on improving the behavioral factors of its site. The SEO department of MediaNation shared how they managed to…
8 mistakes when setting up smart banners
Affiliate material Online Advertising Automation Specialist in the Care Service eLama Smart banners are a convenient format for ads in Yandex.Direct: it s easy to set up, they are created automatically and attract users with dynamic content. But often, smart banners don t display the way they should, or don t produce good results. In…
Online store blog: why lead, where to get topics and how to structure articles. The SEO perspective
SEO specialist ITECH We continue our series of articles on the development of ecommerce projects. Today we will tell you whether an online store needs a blog and where to get ideas for materials. Online shopping sites are replacing brick-and-mortar stores and traditional offline shopping. We saw a sharp leap in ecommerce last year, and…
Where to go to study: local SEO in runet and TOP context tools for business
01 August 2021, 10:29 SEOnews team In the next seven days, we will talk about geomarketing – local SEO in runet, we will analyze the TOP context tools for business with a small advertising budget. We will learn how to warm up and sell in messengers in 2021, as well as launch ads in YAN,…
YAN from A to Z: how to create a convenient structure for an advertising account in Yandex.Direct
Executive Editor of SEOnews Last week, the online publication SEOnews and the online advertising service eLama launched a video course “YAN from A to Z”… In 9 video tutorials, we will teach you how to set up effective campaigns in the Yandex Advertising Network. In the first lesson, we told how advertising in YAN differs…
How to promote a website using a website builder
There is a myth that SEO is impossible on websites developed with builders. They say that you can get a large flow of customers for them only through advertising, social networks, etc., but not with the help of search engines. Is it really so? Let s figure it out. Key benefits of website builders If…