May 23, 2021, 11:06 SEOnews team In the coming week, we will learn how to create an online store without programmers and designers. We will learn how to take advertising to the next level, how to analyze advertising data for mobile games, and also discuss new rules: iOS 14.5 and the future of tracking. In…
How to make a website on your own if you don’t understand anything about programming
If you need a website, you have three options: order from professionals, build it on a constructor, or create it yourself from scratch. The first method is simple, almost does not require your participation, but it costs money. In this article we will tell you about the second and third methods – how to independently…
Do I need to implement AMP: the pros and cons of technology
Now the share of mobile traffic significantly exceeds the desktop one, and page loading speed plays a decisive role. According to KISSmetrics statistics, a 1-second delay in speed can reduce conversions by 7%, and if it takes more than 3 seconds to load a page, 40% of users will leave the page. According to the…
Where to go to study: promoting to the West and increasing sales in the YATI algorithm
18 April 2021, 10:00 SEOnews team In the coming week, we will learn how FMCG companies can break through the ceiling of demand and successfully compete with networks and aggregators, how the owner can influence the efficiency of employees, as well as how to use Viber for business and make money on Stories in Instragram….
Outreach for business: a step-by-step algorithm for placing content in the media
Everyone involved in PR and promotion of companies knows what pitching materials to journalists and media outlets is and what “seeding” is. Experts understand the relevance of publications on their topic, do not violate the laws of business communication, and understand how to properly draw up letters for journalists. But not everything is as rosy…
What is CTR
Many SEO specialists and advertisers who work with metrics have come across the concept of CTR more than once. It often slips into the statistics of requests, but what it is, not everyone knows. If you have to optimize the effectiveness of an advertising campaign, then you can’t go without this indicator. In today’s article…
Targeted advertising for beginners
There are a lot of ways to advertise goods or services on the Internet. The choice depends on where exactly your target audience “dwells”. Targeted advertising is very popular on social networks (and not only in them). I will tell you what it is and how to set it up. What is targeting? Targeting is…
Why native advertising rules: history, features, benefits
The space around us is so overloaded with advertising messengers and calls to buy at least something that we can only wonder how advertising, which is the very engine of progress, still manages to sell. True, today not all advertising is effective, and such an unpleasant term for advertisers as “banner blindness” has densely entered…
IOS apps may become paid in the near future
According to Daniil Chernov, director of the Solar appScreener center (Rostelecom-Solar), many applications may become paid due to the latest update of the mobile operating system. Update 14.5 introduces the ability to block data tracking by advertising companies and software developers. Because of this, many large corporations and independent programmers will lose most of the…
Myths in contextual advertising: does account quality affect the cost of a click?
May 13, 2021, 11:48 SEOnews editor Every week, the online edition SEOnews and the online advertising automation service eLama help to understand the nuances of contextual advertising within the framework of the special project “Myths in contextual advertising”. Earlier, we have already found out whether it is necessary to start launching advertising with Search and…