The online edition SEOnews and the online advertising automation service eLama talk about the settings of contextual advertising and sort out typical misconceptions within the framework of the special project “Myths in contextual advertising”.
We have already found out earlier:
Today the leading paid traffic specialist eLama Nikita Kravchenko will tell you if you can see ads from competitors in a different region in Google search.
Myth: You can’t see ads from competitors in another region in Google search.
There is such a misconception that you cannot see ads from competitors in another region in Google search. For example, if an advertiser is located in St. Petersburg and wants to promote in Novosibirsk, then he will not be able to see the results in Novosibirsk.
If you go to Google and enter a specific search query, for example, “car selection”, the search engine will determine the region by IP address and show the results for that region. If the advertiser scrolls to the bottom of the search results page, he will see an inscription for which region the results are shown.
When you click on this line, nothing happens, changing the location in this way in Google will not work. In Yandex, for the same search query, the results are also automatically shown for St. Petersburg, but when you click, you can change the city to Moscow, Novosibirsk or any other.
How to view your ads and those of competitors in a different region
Google Ads has a dedicated Ad Preview and Diagnostics tool located in the Tools tab under the Planning section. You can go here, type in the desired search query and select a location, for example, Novosibirsk. There you can also select the language, devices and audience. After that, you can see the issue for Novosibirsk on mobile devices or computers.
There is a nuance here. The tool can show the SERP as if there are no ads at all in the top and bottom blocks. In fact, everything may not be so.
Overall, this tool is very useful, you can use it to see how your advertisements will look like.
There is another tool that allows you to view the search results directly in Google itself: iksweb.ru/tools/uule. This is a generator of correct region settings for Google.
You need to insert here the search queries for which you want to see the results (you can download it directly as a file), indicate the region for which you need the results, click the “Check” button.
The service will generate an issue, all you have to do is select the required request and click “Open”.
This is one of the ways to look at organic advertising in the regions. For a detailed analysis of competitors, it is better to use various competitive analysis tools.
Other videos of the special project “Myths in contextual advertising”