For site owners and newbies
If you have definitely decided that your site should not only work properly, but also generate income, it is important to attract a sufficient number of regular visitors. One of the most effective ways is to regularly fill the resource with unique content. Where to get quality texts and why is it important for monetization? The answers to the most interesting questions are in the article.
Website monetization is all about converting incoming traffic into income. Accordingly, the higher the traffic and the higher its quality and the less spam and bots, the more the advertiser will be willing to pay for advertising on the site. Therefore, the first thing to do is to increase the traffic of the resource. If your site is visited by 200-400 people monthly, advertisers are unlikely to want to be placed with you.
In order for the audience of regular readers of the site to constantly increase, it is important to regularly publish unique content. What it is like, where to find authors for writing texts and what to look for, we will tell you further.
What is unique content and why is it needed
Unique content is original, high-quality and useful materials posted on the site. The formats of such content can be different: articles, videos, podcasts, pictures, infographics, etc. Of course, filming will require much more effort and investment, but if resources allow, why not do it. The main thing is that the materials should not be duplicated on other resources on the Internet.
When it comes to articles, uniqueness is measured as a percentage and represents the ratio of copyright to borrowed content. For example:
- 95–100% – very high uniqueness of the text;
- 90–95% – high uniqueness;
- 80–90% – average uniqueness;
- less than 80% – low uniqueness of the text.
Uniqueness is one of the key indicators by which search engine robots evaluate the quality of content. Accordingly, resources with unique content are usually ranked higher in the search results. As a result, traffic to the site will increase. You can check the uniqueness of texts using services such as ETXT.ru, Text.ru, Advego, etc.
For users, this parameter is also of great importance, since no one wants to waste time getting the same type of information, which is full on the Internet. In addition, it is important that the content meets the interests of the audience, covers its pains and needs. And for this it must be useful, informative, exciting and relevant. This will increase user loyalty to the company, the value of the resource for search engines and, as a result, potential advertisers.
How to create unique content
- Analyze the market. Explore existing materials in the industry. For example, many companies not only post text content, but also maintain their own YouTube channels, communicate on thematic forums, host webinars, and even open their own online and offline schools where they share tips. See what they post, how users are reacting to these topics, and learn from industry experts.
- Make a content plan. Write down a detailed content plan for the next month / quarter. Indicate topics, content types (for example, text, video, podcast, etc.), what information you need to collect for this material, who to contact, etc. And do not forget to indicate the approximate timeframe for the preparation of materials in order to focus on them.
After that, you can start searching for authors and creating content.
Preparation of materials
Content creation is time consuming but fun. You can write texts yourself or order them on the exchange from professional freelance copywriters. Let’s consider each option in more detail.
You can either create unique content from scratch or recycle existing materials. The main thing is that the process of collecting information fascinates you and you like it, because this work requires effort. So, you can take as a basis:
- articles in a foreign language;
- texts from books and other articles;
- master classes or presentations of products or services;
- expert opinion from professionals in your industry;
- past events and activities;
- cases and stories from personal experience.
In addition, you can create materials in collaboration with well-known brands that are relevant to the topic of your site. For example, if you have a resource dedicated to sports and healthy eating, prepare a series of texts, implement a special project, or shoot video reviews with food, sportswear or equipment manufacturers. And don’t be afraid to experiment: the more creativity the better. After all, this is what makes your content unique.
Ordering texts on the exchange
You can also outsource your text to professional copywriters. To do this, there are many exchanges where you will find the specialist you need, taking into account the available budget. For example, ETXT.ru, Kadrof.ru, FL.ru or Freelance.ru.
On the one hand, it is much more convenient. You don’t have to spend time writing content yourself. On the other hand, you cannot do without pitfalls: a copywriter may send low-quality content or not meet the deadline.
In order to minimize any risks, it is important to correctly draw up a technical specification (technical assignment) for the text.
Specify the subject of the content. This is especially important if your site has a fairly narrow specialization. This way, you will immediately cut out candidates who do not understand your topic.
Indicate the target audience, that is, who the text is for. The writing language will also depend on this. So, if the article is intended for professionals, you can use narrow-profile terms. And if for beginners, it is better to explain everything in detail and dwell on the details.
Write down the purpose of the material. For example, it is entertaining text, informational or selling. Specify the placement source – this also affects the tone of the text and even its format. The article on the site and the description in the advertising brochure will differ significantly.
Be clear about the task. For example, writing the original text, rewriting existing material, or creating a text with the addition of keywords. It is advisable to provide the copywriter with a selection of materials for better immersion in the topic, which he can focus on. And do not forget to indicate the requirements for the format and tone of the text.
Please provide additional information. It can be materials about a company or a product, competitors and consumers – anything that could help the performer in the process of creating content.
Specify the technical parameters of the text. This includes metrics such as number of characters, SEO keys, billing, deadlines, deadlines, and more.
Regardless of whether you will write texts yourself or assign a task to an author on an outsourcing basis, do not forget about content optimization. We will discuss this in more detail below.
What to consider when creating content
In order for search engines to better rank your site in the SERP, optimize your content: fill it with keywords, add tags, h1-h3 headings, etc. But do not forget that good text is text that is primarily written for people. Therefore, consider the value of headings and subheadings, the richness of language and synonyms for keywords, because search engines evaluate not only the formal relevance of content.
If you cannot insert a query into the text so that it reads naturally, it is better not to use it at all. And do not forget that the technical uniqueness of the text is achieved, of course, easier, but it is the semantic one that ensures the user’s interest in the proposed material.
Here are some basic tips to consider when writing lyrics:
Avoid visual monotony and pack your content beautifully: add illustrations, infographics to make users better understand the information.
Structure the material: divide it into paragraphs, add subheadings, bulleted lists, subparagraphs, follow the logic of the narrative so that users can read the article diagonally.
Don’t use clickbait headlines that aren’t covered in the text. It is important not only to grab the audience’s attention, but also to keep it.
Don’t overload your text with calls to action. In this case, users will simply not be interested in reading it.
Don’t pour too much water. Try to write clearly, understandably, and to the point.
One final tip: try to post regularly. Optimally – at least twice a week. It is also best if you post content at the same time, such as Wednesdays and Fridays or Tuesdays and Thursdays. Then users will get used to the fact that new materials appear on your site regularly, and will follow the updates.
Site monetization with content. Check list
If you do decide to monetize your site with unique content, here are some basic guidelines:
Drive traffic to your site by posting unique content. This directly affects the desire of advertisers to place advertisements on the resource.
Check the uniqueness of your content using services such as ETXT.ru, Text.ru, Advego, etc. This indicator must be at least 80%.
Publish texts that not only meet the requirements of search engines, but also meet the interests of users. Therefore, focus on information content, relevance and usefulness of the content.
Before you start writing the texts, look at what content your competitors are preparing and make a plan for the month / quarter indicating the approximate timeframe for preparing the materials.
Create content yourself or order on the exchange from professional copywriters. To do this, use platforms such as ETXT.ru, Kadrof.ru, FL.ru, Freelance.ru, etc.
When ordering content from freelancers, do not forget to prepare a detailed technical specification, indicating the topic, purpose of the material, target audience, technical parameters of the text, for example, volume, number of SEO phrases, etc.
Optimize your texts so that they rank better in the SERP: fill them with keywords, write tags, h1-h3 headings, etc.
Add illustrations, subheadings, bullet points, and make clear structure so that users can read the text diagonally and better understand the information.
Keep track of the regularity of the release of materials. Optimally – at least twice a week, for example, on Wednesdays and Fridays or Tuesdays and Thursdays.
Thus, unique content is the foundation on which site monetization is built. Therefore, put effort into collecting and processing information and spare no time and money to create truly original materials in order to attract an interested audience. The better it is and the more unique visitors your site has, the more the advertiser will be ready to offer for advertising placement.