Google employee John Mueller answered a question about whether a search engine uses Google Analytics data to rank sites. The assumption that this data will be used is based on early statements by Google regarding the use of Google Analytics information in anonymous or aggregated form for various purposes. This made it possible for some experts to assume that Google Analytics data is used, among other things, when ranking sites.
A few days ago, one of the Twitter users again touched on this issue, noting that Google combined Search Console and Analytics data even on the API side, and this, in his opinion, is a strong argument in favor of the fact that the search engine still uses the data of the analytical service when ranking …
John Mueller denied this information, writing:
We do not use Google Analytics data for Search.
He also added:
Melon tracking in Google Analytics & Search Console is completely different. SC keeps track of what is displayed in Search, GA tracks what happens when a user visits the site. There are coincidences, but they are not complete.
Source: Search Engine Journal