Among specialists who work with affiliate programs, the niche of education (custom writings) has long been as popular as such topics as gambling and dating.
Large LTV of a client and an average check are very captivating, therefore there are many who want to get into the TOP of the search results. This is where SEO skills and an understanding of the specifics of the niche come in handy.
In this article, we will reveal the key points that you should pay attention to when creating and SEO-promoting a review site. The guys from Edu Revenue…
Let’s go in order.
First of all, you need to understand what essay service review sites are, which are in the TOP of the Google search results, and, accordingly, bring the most profit to their owners.
To do this, go under the US IP from the private tab of the browser, and see which SEO essay-related sites are in the TOP of the results for the queries we are interested in:
We analyze the external and internal optimization of these sites, identify methods and strategies for promotion, work out a list of keys.
Creation of the site structure
A well-built site structure directly affects the behavioral factors of SEO optimization, conversion and link weight transfer.
Here are some tips for designing a review site structure in essay:
- On the main page, you can post listings of essay services with a short description of each. A click on a brand or block can immediately lead to the service using your affiliate link or send the user to a separate review page with an attractive CTA.
- Consider which pages are must-haves for your niche. For example, for a review site, pages with filters by category will not be superfluous:
- Resource for 30-70 pages, where each internal page is sharpened with one key hf_brand_name + reviews will bring you more organic traffic.
Creation of a semantic core
The easiest way is to request a list of key queries from the support of affiliate programs and work on them, but from personal experience – the lists of affiliate program keys are often not updated or are similar in many ways, respectively, all specialists work with the same keys, creating serious competition for each other.
Ideally, you need to use the keys provided by the affiliate to compile a list of keywords yourself.
Useful tools such as:
- Google Keyword Planner tool,
- Google Trends.
We group the semantic core and scatter it among the pages that we plan to promote.
The text should be unique, useful, and engaging. In addition, your user should be sure that this is an independent review site, and they are not trying to sell anything to him. The review text should not be advertising or with an emotional connotation: it should give the maximum expert assessment of the service.
If you plan to host a blog on the site, use unique images of the relevant topic, not forgetting to write alt tags for each, and combine keywords into groups according to customer needs.
Information… The audience uses them to find any information.
Examples in the education niche might be:
- How to choose the best essay writing service?
- How safe and legal essay writing services are?
- How to write research paper.
- Custom writing service reviews.
Transactional… Used when the user plans to take an action.
- Pay to write essay.
- Buy essays online.
- Hire a writer.
Other inquiries… Those that make it difficult to determine the user’s intent. For example, when a student uses the key research paper, he may simply be interested in the types of work without wanting to buy them.
Analysis of behavioral factors
Behavioral factors affect the SEO of any website.
In our case, our audience is foreign users, so we will track the user’s reaction to the site through Google Analytics.
Another useful tool for tracking audience behavior on a website is hotjar. It is a service used to optimize conversions and website usability. Its most requested features include conversion funnels, heatmaps, and user activity recordings. This will help identify areas that need improvement.
- Study the characteristics of your target audience and their pains.
- Create a website that will inspire customer confidence.
- Your resource should give the user expertise and at the same time direct them to target websites.
- Make the most of your website optimization tools.
- Get profit;)
If you are interested in the niche of education and you are determined to work, an affiliate program for monetizing foreign traffic will be useful to you. Details here.