When I moved to eLama, the range of tasks expanded greatly: I was in charge of community management (communicating with users on social networks, processing negativity, moderating webinars), writing articles, preparing content for landing pages, and doing a little email marketing.
Now I manage a paid traffic group at eLama, but in fact I combine two roles: a PPC specialist and a team lead. In fact, I’ve never liked content. In my work, it is important for me to see concrete results, and for this I need clear and measurable metrics of success – exactly what is in paid traffic. So when I got a job at eLama, I was already planning to move to another department over time.
Such an opportunity appeared after about six months of work: during my studies, I continued to work as a content manager and had already started launching advertising campaigns. She started as a junior specialist and in two years grew to a group leader.
I enjoy working with numbers, analyzing results, drawing conclusions and making decisions based on data. Although I have always considered myself a humanitarian. It’s great that the work has a place for tests, new ideas and creatives, and not just a constant routine.
About stereotypes and bad jokes
Even in the digital field, I often come across gender stereotypes. For example, one agency was basically looking for a girl for the position of a content manager. The boss had a strange idea that women are better at writing texts, but men should work with online advertising, because this “requires an analytical mind.”
In another company, on March 8, male colleagues decided to make a surprise for the girls: they sent everyone a letter in which they asked us to gather in one room and joked that it was time for the company to become completely male. Jokes about firing all women are not a good idea.