According to Search Engine Journal, Google’s search engine will show more relevant data in product cards.
The company wants the cost of the product in the search engine card to match what the user sees at the stage of his payment / ordering. Nowadays many shops “forget” to update this data or deliberately hide the real numbers.
In the terms of using cards with goods in the Google search engine, there is a clause that requires site owners to indicate the same value on their website and in search results. But now the search engine checks the price only with the product page, not tracking the price changes as the client interacts with the site. In theory, the price on the page of a product can match that in the search results, but change in the “basket” before payment (due to the addition of hidden fees and taxes).
From April 6, 2021 Google will begin to independently check the cost of the product presented in the search engine on all pages of the site, right down to the shopping cart. If the company discovers differences that confuse the potential customer, then the store will face sanctions. First, the administration will ask the store to make adjustments and give 28 days to fix the problem. If during this time the site owners do not respond, they will lose access to the Google Merchant account, which allows them to display products and their cost directly in the search results.