Google has posted recommendations on its blog for sites that publish news. Among other recommendations, it also provides information that can help publishers improve their search experience and engage users. Google Best Practices for News Sites Structured data on AMP pages By adding structured data to AMP pages, the content will be visible in the…
Category: News
The nofollow attribute will be a hint for Google on March 1
On March 1, the nofollow attribute began to serve not as a directive, but as a hint. From this point on, the search engine will start crawling and indexing links with this attribute. Previously, Google ignored nofollow links. Google employees John Mueller and Gary Ilsh responded to several questions on Twitter to help users understand…
Google considers purchased links to be ineffective
At the last webmaster meeting, Google employee John Mueller answered the question of whether purchased links help improve rankings. What role do links play in ranking? The author who posed this question to Mueller stated that 80-90% of sites in his niche use link sellers. Are backlinks an important ranking factor? At the moment, 80%…
Search behavior during COVID-19: winners and losers during the pandemic
The global COVID-19 epidemic has provoked the growth of some companies in the market and the defeat of others. Merkle Senior SEO Manager Alexis Sanders spoke on a live stream of Search Engine Land about which areas of business are undergoing major changes in recent years. According to Alexis, the most susceptible to the current…
Google May Reveal Ranking Algorithm Following British Court Request
Google was faced with a choice: in accordance with the decision of the British court, it must abandon the evidence that was brought to court in its defense, or reveal the details of the search algorithm. In this case, Google will need to provide this information to an SEO specialist who can convey its meaning…
Google: deleting the HTTP version of the site will destroy all other versions
Google employee John Mueller shared on Twitter important information for site owners. The post talks about the fact that deleting the HTTP version of a resource leads to the deletion from the index and all other versions (HTTP / HTTPS / www / non-www). He also drew the attention of subscribers to the fact that…
Google does not include links from Youtube in the search
John Mueller recently confirmed the information that Google does not use links from YouTube in the search results. He announced this on Twitter. One of the industry experts was asked: I am the owner of a site with a lot of relevant content. Can I leave comments on YouTube videos using links to my site…
Keywords in the name of the company and their influence on the ranking in the Google Local Pack
Joe Hawkins, a renowned local SEO specialist, published a case study describing how the presence of keywords in a company name affects placement in the results of a Google search query. Moz’s research on ranking factors in local Google searches shows that keywords that include the name of the product / service being offered or…
Is Google Analytics data used to rank sites?
Google employee John Mueller answered a question about whether a search engine uses Google Analytics data to rank sites. The assumption that this data will be used is based on early statements by Google regarding the use of Google Analytics information in anonymous or aggregated form for various purposes. This made it possible for some…
Revealed signs of renewal in Google search results
According to the Search Engine Roundtable, Western webmasters recently revealed signs of yet another unconfirmed update to Google’s ranking algorithm. Changes to the search engine are discussed on Twitter and on the WebmasterWorld and Black Hat World forums. Some webmasters talk about the traffic growth that arose as a result of the ranking algorithm update….