First Deputy General Director of RU-CENTER What the secondary domain market looks like in Russia – in the author s column Andrey Kuzmichev, First Deputy General Director of RU-CENTER. The domain market has always been characterized by openness and transparency. As at the micro level, when information about the administrator of each domain and the…
Category: Blog
Where to go to study: Soft Skills for marketers and targeted advertising on TikTok
Where to go to study: Soft Skills for a marketer and targeted advertising on TikTok.
Contextual targeting: a solution for a world without third-party cookies
Google plans to opt out of third-party cookies shortly. Some believe that this will have a huge impact on the advertising market. Let s take a look at whether this is the case and how contextual targeting can help you get through a cookie ban painlessly. Banning third-party cookies won t turn the market around…
Competitive analysis in SEO: what it gives and how to evaluate correlations
“Analyze your competitors and do better†is a well-known SEO principle. The study of similar sites of the same subject allows you to analyze trends in a niche, identify features and assess the potential of the project. In SEO, the analysis of competitors in the search engine results is widely used. At the beginning of…
2020 SEO Job and Resume Research by HeadHunter
SEOnews Research Editor Specially for SEOnews, HeadHunter analyzed vacancies and resumes of SEO specialists for 2020. In the article, you will find out what competition for a place in different regions of Russia, the average salary of a specialist and how the labor market in SEO has changed from 2018 to 2020. Research plan: Vacancies…
How to choose a site for purchasing external links. Updated algorithm 2021
Link building continues to be one of the main ways to promote a website, therefore, a lot of attention / time / resources is paid to obtaining high-quality links. We at Links-Stream analyzed the briefs of the clients (SEO specialists) and collected the most significant factors that should be guided by the selection of a…
Myths in contextual advertising: is it possible to influence the operation of auto strategies in Yandex.Direct and Google Ads
June 17, 2021, 16:45 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama disassemble typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: In the new video, eLama, a leading paid traffic specialist Nikita Kravchenko will tell you what…
CPC in advertising: scopes, calculation formula and customization
Earlier I talked about CPA and CPO metrics. This time we will focus on the CPC model. I will tell you what it is, how it works, where it is used and by what formula it is calculated. What is CPC CPC from English stands for cost per click, which literally means “cost per click .
3 Reasons Why SEO Doesn’t Work
Head of Client Relationship for SEO Projects i-Media How often have you heard the phrase “SEO is going to die soonâ€? I have been hearing it for a long time and quite regularly. Also, opinions regularly appear that SEO does not work, that the future belongs to the target, aggregators, etc. But have you ever…
Where to go to study: personal brand and investing in startups
June 20, 2021, 11:15 SEOnews team In the next 7 days, we will learn how to create a personal brand and master the basics of 3D graphics. We will also learn how to invest in startups and increase capital. Choose the event you want and add it to your calendar. May the week be profitable!…