myTarget is a platform from Mail.ru designed to place targeted ads. Its range covers all services of the company: VKontakte, Odnoklassniki, Moi Mir and others. A feature of the service is the fine-tuning of ad impressions, which allows you to take into account the user s location, date of birth, gender, wealth, hobbies and much…
Category: Blog
How and where to find brand ambassadors and influencers
PR specialist Promotion of a brand and its services through bloggers is a great marketing tool. In the modern world, people watch less TV and read newspapers less often. Their main “opinion leader” – whose blog they read or watch – is on the Internet. They are really ready to trust him and follow him….
How to set up ads in myTarget: a step-by-step guide
myTarget is a platform from Mail.ru designed to place targeted ads. Its range covers all services of the company: VKontakte, Odnoklassniki, Moi Mir and others. A feature of the service is the fine-tuning of ad impressions, which allows you to take into account the user s location, date of birth, gender, wealth, hobbies and much…
How to start a successful stream: 10 tips
The live commerce format has already become familiar to most representatives of large and small businesses. Brands organize streams to increase sales, increase audience loyalty, attract new customers and increase their expertise. Companies now broadcast live with purchases on an almost weekly basis. Therefore, the question of the criteria that make it possible to make…
How to Double Your Sales Using a Product Approach in Marketing and SEO
In early June, the largest e-commerce conference was held – ECOM 21, the SEOWORK team took part as exhibitors and speakers with a report on the product approach to SEO and marketing. We have been working at the junction for a long time SEO + Product + Content + Marketing and we want to chat…
What is internal mentoring and why companies need it
In contrast to similar learning incentives, such as off-the-shelf curricula or prepaid courses, mentoring within a company uses the resources already in place to motivate. Thus, the functionality of the company itself is expanded for its employees. Anton Volkov, CTO Solvery, will tell you how to implement mentoring in a company and what difficulties you…
TOP 5 mistakes in personal brand development
Blogger, owner of an online company Enrolit Personal branding is one of the most popular “professions” of the 21st century, which has actually become dominant in the digital market in the last 5-10 years. This is not talked about at school and is not taught at the university, but only the lazy one does not…
Video cheat sheet on Internet marketing: spikes and dips in impressions in Yandex.Direct
Executive Editor of SEOnews Introducing a new internet marketing cheat sheet as part of a joint SEOnews and eLama special project. Today the leading paid traffic specialist eLama Nikita Kravchenko and Svetlana Smirnova from the Service of Care will tell you how to recognize spikes and drops in impressions in Yandex.Direct, as well as why…
How to drive free traffic to your website
Only cheese in a mousetrap is free … It seems so they say. But it depends on how you look at it: if we talk about promoting a company on the Internet and attracting traffic to the site, you can make great progress for free or with minimal investment. And today I will tell you…
What soft skills do marketers really need and how to check that you are doing well with them
Head of the educational direction “Internet Marketing” in Netology A good marketer knows all the intricacies of his craft: he learned Zen in audience research, learned how to launch effective campaigns, calculate the sales funnel and analyze metrics. But is this enough to build a career? Nowadays, the development of soft skills, or so-called soft…