Let’s talk about what SERM is and how to use it in your business. SERM concept SERM stands for Search Engine Reputation Marketing, which literally means Search Engine Reputation Marketing. This is a type of marketing that implies the creation of a positive image of the company in search engines (Google, Yandex, Bing, etc.). Often,…
Category: Blog
Local SEO, or How to Increase Dentistry Traffic by 700% in a Small Town
If you want to promote any business within one city, then you should pay attention to local SEO. First, a few statistics: According to the Search Engine Roundtable study, 46% of all searches on Google are local. According to RankRanger, 26% of all search queries contain a so-called “local package”, I’ll tell you what it…
How to get promoted on Pinterest
We will tell you what Pinterest is, how to promote your account in it and whether it is worth doing it. What is Pinterest Pinterest is a service app that combines a social network where people share images (like on Instagram) and a digital scrapbook for collecting and sorting interesting ideas from the web. Pinterest’s…
All About UGC: Types and Uses of User-Generated Content
Let’s understand what UGC is, what it is, why it is needed and where to get it. What is UGC? UGC stands for User Generated Content. Any content from the web, generated by users, falls into this category. That is, in general, any Internet content in a global sense. But if we consider this term…
Promotion of a real estate agency using targeted advertising on social networks. Case
In this case, we will tell you about the promotion of a real estate agency using targeted advertising on social networks, the automation of work with requests using the end-to-end analytics service, we will share the difficulties we encountered during the work, and show the results that we managed to achieve. Input data Client: Real…
What is telemarketing
Telemarketing is a form of direct marketing that involves promoting, selling and advertising various products through phone calls. This method excludes any intermediaries. In Russia, it is popular and brings considerable income, but at the same time, not the most positive associations are associated with it. How to apply telemarketing The main goal of telemarketing…
Where to go to study: SEO for online stores, digital marketing trends and automation
14 March 2021, 09:16 SEOnews team This week we will get instructions on Google Optimize, find out what SEO should be for online stores in 2021, learn how to squeeze more conversions from Instagram and Facebook, and create a personal brand on social networks. Choose the event you want and add it to your calendar….
PPC advertising basics
We will talk about what contextual advertising is, how it works, what types of contextual advertising exist and how to start using it to please your business. Brief description of contextual advertising Advertising of this format may appear on an information site and be based solely on information about the interests of the user. For…
Promotion of an online store on YouTube: 6 tips from practitioners
SEO Team Lead ITECH We continue our series of articles on the development of ecommerce projects. Today we will tell you how to promote online trading platforms on YouTube and what profit you can get from it. YouTube is the second most visited search engine in the world after Google and continues to grow rapidly….
What is native advertising
There is a lot of information noise around us, so it becomes more and more difficult to advertise products in the usual ways. Advertisers are constantly inventing new methods, but there remains one, the traditional one, which does not lose its relevance in all this flow. We are talking about native advertising. In this article…