A brief overview of the best services for the analysis and selection of key queries. Why do you need a keyword research tool? The selected semantics (keywords, queries, keys) determines the theme of the site as a whole and the phrases by which your resource will be found on the network by potential customers. Therefore,…
Category: Blog
What is a quiz and why is it needed
Quizzes are tests and quizzes that help to get applications from the site, increase audience loyalty or collect visitor contacts. Well-designed quizzes can seriously boost product sales. How it works and why this approach is really good – we ll talk in today s article. Why do you need quizzes Tests and quizzes play a…
Promotion of VKontakte: a guide and useful tips
We will tell you why to start a VKontakte group and how to promote it. Why do I need a VKontakte profile? A business profile on VK, as in any social network, is a source of traffic and conversions from the target audience, which prefers the interface of the social network instead of individual sites….
Where to go to study: contextual advertising trends and the lead generation market in 2021
14 February 2021, 10:23 SEOnews Research Editor In the coming week, we will study the main trends in contextual advertising and the lead generation market in 2021, as well as master the skills to increase conversions and online sales. Choose the event you want and add it to your calendar. Let the week go well!…
Conversation with the experts: how to prepare campaigns for February 23 and March 8 if time is tight
When there is little time left before the holidays, it is important to choose the right advertising formats and tools. To get the most out of your campaign, you can test your hypotheses with the A / B testing tool in myTarget before starting. It will allow you to consider different approaches to tuning and…
The most effective marketplaces in real estate, e-commerce, medicine, finance and auto. Study
Mikhail Volovich Head of the Search Analytics Laboratory,Ashmanov & Partners The monopolization of Yandex and Google search results by large sites – marketplaces and classifieds – creates insurmountable difficulties for the promotion of smaller players. In some cases, it is wiser to use the capabilities of the marketplace than to compete with it for a…
How to successfully promote through bloggers on Instagram
COO of an influencer marketing agency HypeFactory Instagram is one of the most popular social networks. Today, there are over 1 billion monthly active users in the world. At the end of 2020, Instagram s advertising audience in Russia amounted to 55.4 million people. Bloggers choose this platform because of its high engagement, with an…
How to increase the number of calls to clients if they are scattered all over the world, and you are sitting in Bryansk
Analyst of an international real estate broker Tranio Tranio, an international real estate broker, has a sales team on how to deal with time zone differences, approach people of different nationalities and build a call center to meet the plan and increase the number of calls by 20%. The CRM system should maximally save the…
Where to go to study: the Yandex Zen algorithm and the promotion of IT products
07 March 2021, 09:40 SEOnews team In the coming week, we will learn how to create and make money on a blog in Yandex.Dzen, promote IT products and open our own business. In addition, we will learn how to make the right decisions based on Yandex.Direct and Google Ads reports. Choose the event you want…
“Here I am in my place”: girls from the world of digital about career and love for work
I started out as a content manager at a small advertising agency, managing social networks for customers, writing SEO articles, and selling ads in public domains. When I moved to eLama, the range of tasks expanded greatly: I was in charge of community management (communicating with users on social networks, processing negativity, moderating webinars), writing…