26 August 2021, 15:32 Executive Editor of SEOnews Within the framework of the special project “Video Cheat Sheet for Internet Marketing” SEOnews and eLama share the tricks of setting up services and advertising systems to make your promotion on the Internet more effective. Today Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will show you…
Category: Blog
Video cheat sheet on Internet marketing: how to install Yandex.Metrica via Google Tag Manager
Executive Editor of SEOnews Within the special project “Video Cheat Sheet for Internet Marketing” SEOnews and eLama share the tricks of setting up services and advertising systems to make your promotion on the Internet more effective. Today Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will show you in a short video how to add…
YAN from A to Z: types of ads, principles of audience selection and the difference from Search
July 27, 2021, 16:04 Executive Editor of SEOnews SEOnews online publication and eLama online advertising service launch a new project “YAN from A to Z”… In 9 video tutorials, you will learn how to set up effective campaigns in the Yandex Advertising Network (YAN). Today we bring to your attention first lesson… In it, the…
5 tips for analyzing key phrases
Key phrases are like people. We like some, even if they behave like a pig, while others we dislike, despite their benevolence. For example, we have the phrase “buy an apartmentâ€. So good, it accurately reflects the product, but there are no applications from it. Or maybe there is, but 15 thousand rubles each. And…
Video cheat sheet on Internet marketing: how to make the displayed link more noticeable in Yandex.Direct
July 29, 2021, 12:12 Executive Editor of SEOnews Yandex.Direct has a 20-character limit for a displayed link. However, in the search results, you can find examples of ads with much more characters. How to make such a link? To deal with this issue in a new video cheat sheet will help Nikita Kravchenko, Leading Paid…
Where to go to study: how to save time on creating an advertising campaign in Yandex.Direct and increase the return on investment
15 August 2021, 11:25 SEOnews team In the next 7 days, we will learn how to evaluate the effectiveness of investments in Yandex.Direct and increase the return on investment, as well as save time on creating an advertising campaign. Let s look at ways to prevent fraud. Learn how to set up and use dynamic…
YAN from A to Z: principles of creating effective advertisements
Executive Editor of SEOnews In the fourth video of the SEOnews and eLama video course “YAN from A to Z” we deal with the principles of creating effective advertisements in YAN. Today the leading paid traffic specialist eLama Nikita Kravchenko will tell you about the types of ads and the principles of their creation. We…
Video hosting: an overview of the most popular sites
Today we ll talk about the coolest and largest video hosting sites in the world. What is video hosting and what is it used for? Video hosting is an online platform where you can post videos. That is, these are services such as YouTube and hundreds of its analogues. Sites where you can upload the…
Plumbing is a delicate matter, or How we set up an advertisement for a demanding client. Case
Initially, this material was thought a little different: we planned to simply talk about how at the end of last year we set up an advertisement for a company that offers plumbing services to the market. But then we realized that without retelling our daily dialogues with the client, the story is pretty bland. Therefore,…
BDD 2021: Testing Non-Standard Leadgen Sources
Executive Editor of SEOnews A conference is held every August Baltic Digital Days… This year the organizers of the event decided to hold the conference in two formats: offline and online. SEOnews has traditionally prepared a review of several speeches. Today we offer you to get acquainted with the report “Testing of non-standard sources of…