According to Google spokesman John Mueller, short domains and URLs do not affect SEO performance in any way. These pages have no advantage over the competition when it comes to SERPs. “Domain length or URL length is not a scoring factor when ranking sites in Google. Maybe she helps in marketing, but we only use…
Category: Blog
Apple Search Ads: What to Consider When Creating and Setting Up Advertising Campaigns
Lead Mobile Promotion Manager “Realweb” For the Russian market, Apple Search Ads is a new phenomenon. Not all advertisers had time to try the platform, and many specialists are just beginning to get acquainted with its capabilities. In this article, we will understand the tricks of Apple Search Ads and tell you what it takes…
YouTube will tell channel owners what their subscribers are watching
According to Search Engine Journal, YouTube Analytics will have more information about what a service user is watching. Channel owners will be able to track the interests of their audience. Content creators will see which other channels their regular viewers are subscribed to and which videos they watch most often. For this, a new interface…
What is SMO
We are talking about SMO – a relatively fresh direction in website promotion. What is SMO and how is SMO different from SEO? The acronym stands for Social Media Optimization, and SEO stands for Search Engine Optimization. From the names it is clear that these are two types of website optimization for different traffic sources….
Google may update its page ranking algorithm
At the WebmasterWorld forum, SEO experts began to discuss potential changes in how Google s page ranking algorithms work. Webmasters have noticed abnormal fluctuations in indicators in popular tools for tracking traffic and associate this with the next global update of the search engine results. Website owners and administrators complain that they lost up to…
What is traffic and how to drive it to your website
We will tell you what traffic is, what it is for and how to increase its volume. What is traffic and why is it needed? Traffic refers to the flow of users passing through the site or launching an application. This is the number of visitors, measured by “visits” (sometimes referred to as “sessions”). Each…
How to come up with a company name
The creation of the name can be called the stage of the birth of the company. Sounds pretentious, right? This is the only way it is, because under the chosen name the brand will be spinning all its “life”. Changing it later is costly in all respects, so it is better to take your time…
How much does advertising cost on the Yandex home page
We find out how much advertising in Yandex costs on its most visible site – on the main page, right below the search bar. Let s consider the features of advertising in this area and its effectiveness. Types of advertising on the Yandex home page There are two options to get to the Yandex home…
Everything about Yandex search tips
Search suggestions make life much easier for users and save time. As soon as you enter the first letters of the query into the Yandex search bar, the search engine will offer many options for continuing the phrase. All that remains is to choose the appropriate hint. We will talk about the types of search…
PPC advertising trends in 2021
Finding out what changes will occur in the world of contextual advertising in 2021. Key trends, key changes, and skills that advertisers will need in the near future. What has changed in contextual advertising in 2020? Last year Yandex and Google paid a lot of attention to the development of smart technologies. They made it…