At the moment, the default search engine used in Apple devices is Google, however, this situation may soon change. As reported Financial TimesApple is now hard at work building its own search engine.
The publication also reports that one of the recent iOS 14 updates is already searching for the most popular queries without Google involvement.
It’s worth mentioning that John Giannandrea, who previously headed the search department at Google, has been with Apple since 2018. In addition, Apple is in constant search of developers to “implement an innovative search technology architecture.”
- Apple currently receives 15-20% of its annual revenue from Google ($ 8 billion to $ 12 billion per year) for making Google the default search engine on iPhones and iPads.
- On October 26, the US Department of Justice filed an antitrust lawsuit against Google challenging the legality of the agreement between Apple and Google. According to the department, this agreement allows Google to remain a monopoly in the market, suppressing its competitors, which, in turn, is illegal.
Proprietary search technology will enable Apple to provide users with an alternative to the Google search engine in the event that the authorities impose a ban on their cooperation.
Source: Financial Times