SEOnews continues the “5 Books from Experts” column, where famous people from the IT industry share books that impressed them.
This time, the guest of our section was Alexander Alaev, head of the web studio “Alaich and Co”, author of the blog alaev.info:
When I was offered to take part in the “5 books from an expert” column, I agreed without hesitation. What could be simpler, after all, I have read quite a few books in my life. But then things got complicated. First, I don’t like business and scientific literature. Secondly, I have read a lot of fiction. So what if I like Harry Potter? Or that I was able to read all 8 volumes of Game of Thrones, each 800 pages long, written almost without indention from the edges and in type that would fit a magnifying glass. Although this experience made me an expert in determination and overcoming myself – every day for six months after work I came home, and there I was again waiting for work – reading a book. Despite this, I have something to recommend and explain why I chose these particular books.
Rich dad, poor dad
Author: Robert Kiyosaki
What is this book about: Kiyosaki focuses on psychology and approaches to managing personal finances, examines mistakes and stereotypes that prevent him from improving his material condition.
Kiyosaki is convinced that at school children do not receive the necessary financial knowledge and then work all their lives for money, instead of making money work for themselves.
When I was a student, a friend called me for an “interesting job.” I came to a meeting, and there … network marketing. In such establishments, before explaining the rules of the game, they tell you how successful everyone is here, how much they earn and travel around the world, not needing anything, not like me.
I didn’t fit in, but I liked everything else: the way and what they say, and most importantly, they themselves believed in it. The thought arose in my head that if you want, you will certainly be able to earn a lot.
“Before you say no, read it,” a friend told me and held out “Rich Dad”. It seems that this very situation and this book allowed me to think more boldly, to imagine the success of a future event – a kind of positive thinking that I use when I do business. I just believe that everything will work out. And it turns out!
Around the same time, I saw the film The Secret for the first time, which amazed me. Probably all this together made me believe in what was happening and the possibility of anything I want.
The Monk Who Sold His Ferrari
Author: Robin Sharma
What is this book about: This parable about the fulfillment of desires and the search for your destiny will help you to look at yourself in a new way, at your environment and at life in general.
The book tells the story of a lawyer who strived to become famous and rich all his life. Once he realized that he did not live at all the way he wanted. He left the management of the firm to an assistant, and himself went on a journey that changed him. He learned to value his time, to live in the here and now, he understood what he really needs in order to live a full life.
I read this book 4 years ago. And she amazed me. I brought it to the office, literally forced all my colleagues to pick it up and read it as soon as possible, telling how my life changed dramatically after reading it. I myself suddenly decided to change, become better, live meaningfully and correctly.
Of course, I faced misunderstanding and rejection from colleagues, but it didn’t bother me (the book said, don’t pay attention, no one understands you, it’s okay, just move on), I felt above all this fuss. After a couple of weeks, I was finally released.
But I remember that feeling of some kind of power, fearlessness and inspiration, I liked it. Two years later, when life was falling apart, I suddenly remembered the book and decided to re-read it in order to free myself from the frailty of life, albeit for a short time.
And what do you think?
I could not finish reading it, it seemed to me some kind of ridiculous. Each book, as well as the events taking place, has its own place in the life of each of us. So don’t swear if you don’t get it. Maybe it’s not time yet … or “already”?
45 manager tattoos
Author: Maxim Batyrev
What is this book about: The chapter titles in this book are tattoos. This is a set of principles proven by many years of practice as a successful manager. These are rules about how to relate to colleagues, how to act in certain situations: a set of principles to follow if you want to succeed.
I recommend reading the book to everyone who communicates and, moreover, leads people. It is not written in scientific language, but in the form of short stories, each of which conveys an important idea or, as Batyrev says, a tattoo. It reads easily and fervently, and the main meaning lies on the surface, you do not need to look for it. Almost ready-made tips. I apply some of them in my life and in my work.
There is nothing unique in the book, but it helps to finally formulate what you understood on the subconscious, but did not realize it.
I remember how 15 years ago, I told my friend Einstein’s theory of relativity, it seemed so clear and simple to me, but my friend did not understand anything of what I was saying. I already explained on my fingers, and drew, and simplified everything – in no way. I burned from this notably. One of the “tattoos” from the book reads like this: “what is obvious to you is not obvious to others.” Now I myself have come to this, but then this advice would be very useful to me.
In work, “obvious” situations happen every day. Therefore, I asked my colleagues to read the book (this time without fanaticism), some then came up to me and shared: “Damn, now I understand why this is how it is arranged here, but I did not understand before.”
Author: Rand Ayn
What is this book about: Socialists come to power in the United States and the government takes a course on “equal opportunities”, considering it fair at the expense of the talented and wealthy to make the worthless and mediocre rich. The persecution of business leads to the destruction of the economy, besides, one after another, talented people and the best entrepreneurs begin to disappear under mysterious circumstances. Instead of general prosperity, society plunges into apathy and chaos.
This is a book that changes the worldview, it forms a holistic vision of the world and provides answers to questions about the meaning of human life and the social significance of entrepreneurship.
The most interesting thing is that there is more in this work of art about business than in some books about business.
We live in a time when success largely depends on yourself, what decisions you make, how you manage a team and, ultimately, how you provide services and treat clients.
My motto is “do it right – it will be okay.” There is nothing surprising in the fact that we use services where they are normally provided, or buy normal products.
Now imagine being told that you should buy good and bad food in equal measure. And those who provide services will be told that all existing clients will be equally distributed among all companies, regardless of how well they provide them. And the prices will be the same for everyone, such as the society will vote …
Difficult to imagine, right? So the book is just playing out one of the scenarios of what could happen when the socialists come to power, and how talented businessmen will behave in this situation.
Sometimes it is quite difficult to read, but very interesting and exciting. I still sometimes dream of the book, I draw images in my head, I remember …
And by the way, who is John Gault?
The heart of the team
By: Mark Miller
What is this book about: A business novel about strategic leadership and the people who develop this leadership in themselves. The author describes four principles by which the heroes of the novel literally resurrect the company. The book is part of the “Best World Experience” series.
One day I decided to buy business bestsellers to study. Type in the search for “books about business” and look at the selections, plus or minus the same books that everyone has seen and, perhaps, read. And whichever book of these bestsellers I took, we had a misunderstanding from the first pages. These books are written in a technical academic language that I have a disgust for, difficult, confusing and the same thing is repeated several times. Solid pain for me.
In addition to the style of presentation, these books are morally outdated or written from the point of view of a different mentality. The same Batyrev is a thousand times closer to us than any other businessman from the United States, where values and people are different.
And yet, among the two dozen purchased books, I found the one that came to me “The Heart of the Team”. The point is that this is a “business novel” – that is, an informal story, not a scientific style. The format I like.