Google employee Gary Ilsh confirmed on Twitter that the company is working to improve robots.txt checking. This tool is currently only available in the older version of Search Console. This information appeared in response to a complaint about a possible bug in the work of robots.txt or incorrect reading of this file by the service….
Month: March 2021
Duplicate content on your site and its impact on Google rankings
During the last webmaster video meeting, a Google employee John Mueller reported that the presence of duplicate content on different pages of the site is not a negative factor for ranking. Google s algorithms can handle some of the duplicate content, Muhler said. The discussion of the nuances of ranking with duplicate content began with…
New “excitement” in Google search
SEO experts suspect that another update of the ranking algorithm is taking place in Google, which, according to tradition, has not yet been confirmed by the company. This conclusion made it possible to make large fluctuations recorded in Google s SERP monitoring tool. Active discussions regarding the global algorithm update began on the Webmaster World…
Google: 12 Image Guidelines for SEO Pros
John Mueller talked about how to get image traffic through image optimization. In the upcoming Search Central Lightning Talks video series, we are talking about algorithms for working with Google images and how to use these algorithms to promote your site. Google displays images in Google Images, Google Discovery, and search results. Sergey Koksharov, author…
PPC advertising trends in 2021
Finding out what changes will occur in the world of contextual advertising in 2021. Key trends, key changes, and skills that advertisers will need in the near future. What has changed in contextual advertising in 2020? Last year Yandex and Google paid a lot of attention to the development of smart technologies. They made it…
14 best keyword research services
A brief overview of the best services for the analysis and selection of key queries. Why do you need a keyword research tool? The selected semantics (keywords, queries, keys) determines the theme of the site as a whole and the phrases by which your resource will be found on the network by potential customers. Therefore,…
What is a quiz and why is it needed
Quizzes are tests and quizzes that help to get applications from the site, increase audience loyalty or collect visitor contacts. Well-designed quizzes can seriously boost product sales. How it works and why this approach is really good – we ll talk in today s article. Why do you need quizzes Tests and quizzes play a…
Promotion of VKontakte: a guide and useful tips
We will tell you why to start a VKontakte group and how to promote it. Why do I need a VKontakte profile? A business profile on VK, as in any social network, is a source of traffic and conversions from the target audience, which prefers the interface of the social network instead of individual sites….
Where to go to study: contextual advertising trends and the lead generation market in 2021
14 February 2021, 10:23 SEOnews Research Editor In the coming week, we will study the main trends in contextual advertising and the lead generation market in 2021, as well as master the skills to increase conversions and online sales. Choose the event you want and add it to your calendar. Let the week go well!…
Conversation with the experts: how to prepare campaigns for February 23 and March 8 if time is tight
When there is little time left before the holidays, it is important to choose the right advertising formats and tools. To get the most out of your campaign, you can test your hypotheses with the A / B testing tool in myTarget before starting. It will allow you to consider different approaches to tuning and…