A brief overview of the best services for the analysis and selection of key queries.
Why do you need a keyword research tool?
The selected semantics (keywords, queries, keys) determines the theme of the site as a whole and the phrases by which your resource will be found on the network by potential customers. Therefore, it is very important to choose the appropriate keys that are most often used by the most interested users.
Special services will help you find and analyze them!
The best services for collecting semantics
Consider both large products that are globally known in the SEO community, and smaller services that are only gaining popularity among webmasters so far.
Ahrefs Keyword Explorer
This key search service is rightfully considered one of the best in its class. He earned this title thanks to the impressive amount of information provided for each request.
Ahrefs shows everything from the number of users using the search keyword to the number of users who clicked on the links found.
Ahrefs is also very accurate in assessing the difficulty of promotion for each key found. Just like other services, it shows abstract values in the spirit of “It will be difficult” and “Difficulty at 80 out of 100”. In addition, Ahrefs indicates the exact number of backlinks required to get a site to the top positions in Google search results.
Moz Keyword Explorer
One of the best service of its kind. The good thing is that it offers customers not only the keywords they are looking for, but also additional queries that may somehow be related to the target ones.
For example, if you search there for the phrase “How to lose weight”, then the application will return a lot of relevant queries: “How to lose weight quickly” or “How to lose weight without diet”, etc. But more specific ones may also emerge: “What do you need to eat to lose weight?”, “Exercises for burning belly fat for men.”
The app also shows the approximate number of clicks that can be expected when optimizing a site to reach the top 10 for the selected keyword. And it also has such an evaluation criterion as “Priority”. It collects together the most important parameters necessary for successful website promotion, analyzes them automatically and informs you whether it is worth trying to reach the audience through the desired keyword.
Popular multifunctional software for the extraction of useful SEO information. This tool is not aimed at working exclusively with semantics and does not focus on this possibility, but it is still suitable for the selection and analysis of keywords.
There are few unique functions in it, but they are. The most interesting of them is the comparison chart with competitors. This is a rather visual option for displaying clicks for the desired keyword among other sites. It allows you to notice big competitors and change the tactics of promotion, so as not to waste time fighting the market mastodons.
This is far from the best tool in its class, but for an application, the cost of 1,500 rubles per month is quite good.
An extension for Chrome and Firefox that performs the role of a keyword analyzer on popular search engines, including Google, Amazon, etc.
Information is displayed directly in the browser. It is not necessary to use additional software. The number of requests, their cost and key synonyms are not displayed in a separate tab, but right above the search results on the Google website.
But the main advantage of KE is the ability to see what other queries are entered by people looking for your product / service. So you can find unobvious and little-used queries for promotion, which, with proper optimization, can bring noticeable profits.
SEMrush works differently from its competitors. The process of finding suitable keywords is not built around individual phrases, but around entire sites.
The service does not display a set of synonyms and keys that can help in website promotion, but a set of keys that are already used by similar companies. Yes, it’s that simple. You can enter a link to a competitor’s resource and look at the list of searches it uses.
SEMrush also has a dedicated view mode that only displays competitor keywords that turn into conversions, rather than being a waste of lost customers.
A great service with low prices that helps you find keywords that are rarely found in competitors. Jaaxy displays a ton of useful information, including key usage frequency, traffic for specific requests, potential traffic, and more.
But the most interesting thing here is the QSR indicator, which displays the number of pages on the network trying to grow due to the keyword you selected. The lower this value, the more chances you have to break out to the first positions for the keys you are looking for.
The full set of Jaaxy features will cost about 3,700 rubles per month. Considering its capabilities and the usefulness of QSR, the investment in this service can be considered profitable.
The most easy-to-learn tool for working with key queries.
The people who created the KWFinder interface need to be given an extra bonus for their desire to create a “human” product. Perhaps, of all the described tools, this is the most understandable and user-friendly.
This shows up even in such trifles as displaying the most significant metrics for each query. For example, KWFinder estimates the difficulty of moving for each key found and displays this value right in the list of finds, opposite each word. That is, you do not need to open a request card to get the necessary information.
An analytical tool from the number one search engine in person.
Interesting in Google Trends:
The ability to quickly find a key phrase through the built-in search engine and immediately see the relevant data by synonyms (really relevant information, as it is provided by Google).
A separate panel showing the degree of popularity of the selected search query. You can add several keys to it and compare which ones are searched more often.
Search for key queries on YouTube (service number two in the world, by the way).
An excellent option for those who need the most accurate information and the ability to follow trends in the two most used services on the planet.
Long tail pro
SEO tool for common people. Experts in the field recommend it to those who are not yet very familiar with the principles of optimization and generally do not plan to deeply study website promotion technologies.
The set of functions in it is about the same as in other similar solutions. There is an analyzer of “promotion difficulty” for a selected phrase, a table for comparing two or more resources, an analyzer of backlinks using an extension (installed and paid separately), etc.
In general, the same set of options, but in a neater and faster version.
Ubersuggest can do a lot of useful things for SEOs:
Gathers all the “standard” metrics needed to adequately assess keyword suitability.
Shows information about search terms used for promotion by competitors.
Provides tips for working with backlinks.
Tells about other interests of users using the searched keywords.
Shows the degree of perspectivity of the desired keys.
Not only that not every service from the collection can boast of such a set of functions, but in Ubersuggest they are all provided free of charge. Yes, there are restrictions on the number of requests, but even that number seems like a gorgeous gift for free.
Completely free service for the simultaneous selection of keywords and expressions in Google, YouTube, Bing, Yahoo, Wikipedia and a bunch of other popular services. Everything through one web interface.
Soolve helps many find keys that competitors have not yet thought of using.
Soolve also has an interesting interface solution that allows you to quickly save your favorite keys to a special context menu. You just need to drag the request from the main Soolve window into a separate field called Saved Suggestions. After that, the saved list can be sent by mail or saved as a file on your hard drive.
A web interface for searching for keywords and analyzing search queries that webmasters use to promote other resources (just enter a link to start a search and get all the necessary data).
Wordstream solves the following tasks:
Analyzes for a webmaster how difficult it will be to compete with other webmasters when promoting the selected keywords.
Shows how expensive each click on the search queries will cost.
Shows the top 10 keys.
Provides hints for choosing queries that will bring more value.
All data and a list of found words from Wordstream can be exported as a table or CSV file.
Google Keyword Planner
Quite an old and specific tool, not read by those described above. Functionally, GKP is poorer than its competitors, but many webmasters still actively use it. Why? Because the data comes directly from Google, which means you can be 100% confident in it.
Another feature of GKP is the display of the cost per click on each link found for the selected keyword. This feature made it to Google Keyword Planner due to the overall focus of the tool to work with Google Ads.
The service has such indicators as the approximate number of monthly clicks on the selected key or the number of competitors optimizing their resources for the same search phrases.
Domestic service for searching key queries. Yandex provides these services free of charge. Wordstat is able to find similar key queries, shows the approximate number of queries, and displays statistics in individual regions. I have already talked about it in detail, so I will not repeat myself.
Here we will finish. I hope this review will help you, if not choosing the perfect working tool, then at least narrowing down the list of applications and services for collecting semantics that you definitely need to try.