25 July 2021, 10:00 SEOnews team In the next seven days, we will learn how to adapt the skills of an SEO specialist, automatic clustering for copywriting, blogging, Direct and YouTube. Let’s find out how the agency can win and retain medium-sized businesses. We will find out the common reasons for blocking an account on…
The main mistake when working with Google and Yandex Maps, or How to understand whether you need to create cards from scratch
When a business owner or marketer starts working with geoservices – Google and Yandex Maps, 2GIS and others – he often makes a mistake. Which one? Starts creating company cards from scratch without checking for availability. This can lead to duplicate cards with similar information. “Doubles” can confuse customers and reduce the chances of your…
What is content in plain language
The English word “content” is translated as “content”. In relation to the Internet, this term can be called any information contained on the site. Today I will explain what content is in simple terms, and talk about the types and formats of content for web resources. Content types Content can be classified according to various…
We increase the number of applications and reduce the cost of attracting them using the DOOH mix and promotion in social networks. Case
According to statistics PwC, the growth of the outdoor advertising market until 2024 will be primarily associated with an increase in the digital outdoor advertising segment. DOOH allows you to flexibly configure, launch and optimize campaigns on digital outdoor media, as well as evaluate the effectiveness of promotion. Moreover, according to data According to Vistar…
What is a reference group in simple words
Let’s talk about consumer reference groups and their possible benefits in marketing and advertising. What is a reference group? There are several definitions of this phenomenon. Two definitions are commonly used: A reference group is understood as a group of people capable of influencing in some way the decisions made by an individual. The number…
Sales funnel in a restaurant: digital version
June 22, 2021, 13:28 For business owners and newbies Marketer, founder of digital communications agency KURAGA Statistics say that 90% of restaurant guests study different resources before visiting. 57% of them visit the institution’s website, and 33% browse other communication channels (from social media accounts to reviews). I, Anton Udodov, based on the experience of…
What is a reference group in simple words
Let’s talk about consumer reference groups and their possible benefits in marketing and advertising. What is a reference group? There are several definitions of this phenomenon. Two definitions are commonly used: A reference group is understood as a group of people capable of influencing in some way the decisions made by an individual. The number…
How to make money on an affiliate program: an overview of the essay niche in the CIS market from Vsesdal.com
Affiliate material Of course, to make money on essays, you don’t have to write them yourself. The article will focus on making money on affiliate programs. The online education market has changed dramatically in the face of the pandemic, and it seems that educational institutions are in no rush to return to their old ways…
Video cheat sheet on Internet marketing: how to protect yourself from clicks in Yandex.Direct
Executive Editor of SEOnews The Internet Marketing Video Cheat Sheet is a special project launched by SEOnews and eLama. As part of the project, we share life hacks and techniques that will help make online promotion more effective. In the new video, Nikita Kravchenko, a leading paid traffic specialist at eLama, and Zhenya from the…
Where to go to study: new ways to increase sales
18 July 2021, 10:00 SEOnews team In the coming week, we will learn how to segment customers in order to increase sales and what opportunities Avito can give advertisers to promote and increase sales. We will also find points of growth for our site and take advertising to a new level with the help of…