There are a lot of ways to advertise goods or services on the Internet. The choice depends on where exactly your target audience “dwells”. Targeted advertising is very popular on social networks (and not only in them). I will tell you what it is and how to set it up. What is targeting? Targeting is…
Why native advertising rules: history, features, benefits
The space around us is so overloaded with advertising messengers and calls to buy at least something that we can only wonder how advertising, which is the very engine of progress, still manages to sell. True, today not all advertising is effective, and such an unpleasant term for advertisers as “banner blindness” has densely entered…
IOS apps may become paid in the near future
According to Daniil Chernov, director of the Solar appScreener center (Rostelecom-Solar), many applications may become paid due to the latest update of the mobile operating system. Update 14.5 introduces the ability to block data tracking by advertising companies and software developers. Because of this, many large corporations and independent programmers will lose most of the…
Myths in contextual advertising: does account quality affect the cost of a click?
May 13, 2021, 11:48 SEOnews editor Every week, the online edition SEOnews and the online advertising automation service eLama help to understand the nuances of contextual advertising within the framework of the special project “Myths in contextual advertising”. Earlier, we have already found out whether it is necessary to start launching advertising with Search and…
What is text “nausea” and why is this characteristic so important?
In this article, we will find out what constitutes nausea of the text (sometimes it is called nausea) and what meaning this characteristic must take in order for the text to be considered “good”. What is text nausea? This is an SEO characteristic that shows the ratio of search queries in the text to the…
Who is a copywriter and what are his responsibilities
Texts are different – entertaining, enticing, provocative, informative. Within the framework of this article, we are interested in those that are aimed at sales. Selling texts should be written by copywriters, which we will talk about in today’s article. I will talk about what modern copywriters are doing, what skills they should have and how…
Why do you need SMMplanner and how to use it
Consider one of the best tools for maintaining social networks in a semi-automatic mode. Why do you need SMMplanner and where can you use it? The name of the utility fully reflects its essence. SMMPlanner is a tool for SMM professionals to schedule posts at the right time. Scheduling helps to correctly allocate the time…
How to work in Yandex.Direct
Yandex.Direct is a contextual advertising system associated with the Yandex search engine. It can be used by any businessman who wants to attract potential customers or increase website traffic. There are a number of features that distinguish Direct from its competitors, which will be discussed below. I will analyze not only them, but also tell…
Where to go to study: managing online reputation and setting up ads in Google Ads
02 May 2021, 10:00 SEOnews team In the coming long weekend, we offer you not only to relax, but also to spend time with the benefit of the mind. During this week, we will learn how to manage the reputation of companies with a large assortment in the network, as well as work in Google…
How to get 5 places out of 10. Case experiment
04 May 2021, 12:07 In this mini-case, I want to tell you about my experiment, as a result of which I managed to take 5 places in the TOP-10 in the search results using the low-frequency key and not spend a penny on it. Background In 2019, I decided to conduct an experiment and try…