05 September 2021, 14:00 SEOnews team In the next seven days, we will learn how to set up smart banners in Yandex.Direct, create a selling advertising visual on social networks, and get the most out of Facebook and Instagram ads. Explore the possibilities of Google advertising for small businesses and discuss the present and future…
Tag: YandexDirect
Video cheat sheet on Internet marketing: how to make the displayed link more noticeable in Yandex.Direct
July 29, 2021, 12:12 Executive Editor of SEOnews Yandex.Direct has a 20-character limit for a displayed link. However, in the search results, you can find examples of ads with much more characters. How to make such a link? To deal with this issue in a new video cheat sheet will help Nikita Kravchenko, Leading Paid…
Where to go to study: how to save time on creating an advertising campaign in Yandex.Direct and increase the return on investment
15 August 2021, 11:25 SEOnews team In the next 7 days, we will learn how to evaluate the effectiveness of investments in Yandex.Direct and increase the return on investment, as well as save time on creating an advertising campaign. Let s look at ways to prevent fraud. Learn how to set up and use dynamic…
Video cheat sheet on Internet marketing: why there is a discrepancy between data in Yandex.Direct and Metric
Executive Editor of SEOnews Why is there a discrepancy between data in Yandex.Direct and Metrica? We will give the answer to this question in a new video cheat sheet. In the video, the leading specialist in working with paid traffic eLama Nikita Kravchenko will tell you about 10 main reasons why statistics may differ. The…
YAN from A to Z: how to create a convenient structure for an advertising account in Yandex.Direct
Executive Editor of SEOnews Last week, the online publication SEOnews and the online advertising service eLama launched a video course “YAN from A to Z”… In 9 video tutorials, we will teach you how to set up effective campaigns in the Yandex Advertising Network. In the first lesson, we told how advertising in YAN differs…
Video cheat sheet on Internet marketing: how to protect yourself from clicks in Yandex.Direct
Executive Editor of SEOnews The Internet Marketing Video Cheat Sheet is a special project launched by SEOnews and eLama. As part of the project, we share life hacks and techniques that will help make online promotion more effective. In the new video, Nikita Kravchenko, a leading paid traffic specialist at eLama, and Zhenya from the…
Where to go to study: a checklist for setting up Yandex.Direct strategies and traffic arbitrage
13 June 2021, 14:25 SEOnews team In the next 7 days, we will learn how to create an ideal advertising campaign in Yandex and Google from scratch in 2 hours and effectively manage bids, as well as receive a checklist for setting up strategies using micro conversions. In addition, we will learn how to promote…
Video cheat sheet on Internet marketing: spikes and dips in impressions in Yandex.Direct
Executive Editor of SEOnews Introducing a new internet marketing cheat sheet as part of a joint SEOnews and eLama special project. Today the leading paid traffic specialist eLama Nikita Kravchenko and Svetlana Smirnova from the Service of Care will tell you how to recognize spikes and drops in impressions in Yandex.Direct, as well as why…
Myths in contextual advertising: is it possible to influence the operation of auto strategies in Yandex.Direct and Google Ads
June 17, 2021, 16:45 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama disassemble typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: In the new video, eLama, a leading paid traffic specialist Nikita Kravchenko will tell you what…
Myths in contextual advertising: is it necessary to start launching ads in Yandex.Direct and Google Ads with Search?
April 29, 2021, 13:21 Executive Editor of SEOnews In contextual advertising, various myths are often encountered, which are believed not only by business owners and newcomers, but also often by experienced professionals. To disassemble typical misconceptions, the edition SEOnews and online advertising automation service eLama launch a joint special project “Myths in contextual advertising”. Every…