05 August 2021, 15:33 Executive Editor of SEOnews It is convenient to create advertising campaigns for Yandex.Direct in an Excel template. However, it can be difficult to add an image link for ads. In the new video Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will tell you how to make sure that your campaign…
Tag: Yandex.Direct
Video cheat sheet on Internet marketing: how to make the displayed link more noticeable in Yandex.Direct
July 29, 2021, 12:12 Executive Editor of SEOnews Yandex.Direct has a 20-character limit for a displayed link. However, in the search results, you can find examples of ads with much more characters. How to make such a link? To deal with this issue in a new video cheat sheet will help Nikita Kravchenko, Leading Paid…
Video cheat sheet on Internet marketing: why there is a discrepancy between data in Yandex.Direct and Metric
Executive Editor of SEOnews Why is there a discrepancy between data in Yandex.Direct and Metrica? We will give the answer to this question in a new video cheat sheet. In the video, the leading specialist in working with paid traffic eLama Nikita Kravchenko will tell you about 10 main reasons why statistics may differ. The…
YAN from A to Z: what targetings are in YAN and how they work
Executive Editor of SEOnews Online publication SEOnews and online advertising service eLama continue the course “YAN from A to Z” on setting up campaigns in the Yandex Advertising Network. We have already figured out earlier: In the third lesson of the video course, the leading paid traffic specialist eLama Nikita Kravchenko will tell you what…
8 mistakes when setting up smart banners
Affiliate material Online Advertising Automation Specialist in the Care Service eLama Smart banners are a convenient format for ads in Yandex.Direct: it s easy to set up, they are created automatically and attract users with dynamic content. But often, smart banners don t display the way they should, or don t produce good results. In…
Video cheat sheet on Internet marketing: how to protect yourself from clicks in Yandex.Direct
Executive Editor of SEOnews The Internet Marketing Video Cheat Sheet is a special project launched by SEOnews and eLama. As part of the project, we share life hacks and techniques that will help make online promotion more effective. In the new video, Nikita Kravchenko, a leading paid traffic specialist at eLama, and Zhenya from the…
Video cheat sheet on Internet marketing: spikes and dips in impressions in Yandex.Direct
Executive Editor of SEOnews Introducing a new internet marketing cheat sheet as part of a joint SEOnews and eLama special project. Today the leading paid traffic specialist eLama Nikita Kravchenko and Svetlana Smirnova from the Service of Care will tell you how to recognize spikes and drops in impressions in Yandex.Direct, as well as why…