Understanding how competitors are using content to engage audiences and generate interest in their products or services will help shed light on your approach to promotion. If you take the time to sometimes compare your efforts with those of your competitors, you will stay in the TOP of the SERPs. Founder of the international editorial…
Tag: words
What is a reference group in simple words
Let s talk about consumer reference groups and their possible benefits in marketing and advertising. What is a reference group? There are several definitions of this phenomenon. Two definitions are commonly used: A reference group is understood as a group of people capable of influencing in some way the decisions made by an individual. The…
What is merch in simple words
Merchandise (merch) is clothing, accessories, souvenirs and any other functional or simply beautiful things with brand symbols. This is not only a way to attract new customers, but also to increase company awareness – the right merchandise creates associations with the brand and becomes a tool of self-expression. Recently, the merchandise industry is reaching a…