thirdparty – Search beast

Contextual targeting: a solution for a world without third-party cookies

Posted on 02.07.202102.07.2021

Google plans to opt out of third-party cookies shortly. Some believe that this will have a huge impact on the advertising market. Let s take a look at whether this is the case and how contextual targeting can help you get through a cookie ban painlessly. Banning third-party cookies won t turn the market around…

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