July 27, 2021, 16:04 Executive Editor of SEOnews SEOnews online publication and eLama online advertising service launch a new project “YAN from A to Z”… In 9 video tutorials, you will learn how to set up effective campaigns in the Yandex Advertising Network (YAN). Today we bring to your attention first lesson… In it, the…
Tag: search
Should a business owner know about search engine optimization (SEO): stories of entrepreneurs
Most business owners believe that agencies should be responsible for everything, and do not want to delve into the nuances of search engine promotion. But how then to control the work of agencies in order to be sure of the result and not risk your money? To do this, you need at least a basic…
Myths in contextual advertising: is it possible to see ads from competitors in another region in Google search
11 June 2021, 12:21 Executive Editor of SEOnews The online edition SEOnews and the online advertising automation service eLama talk about the settings of contextual advertising and sort out typical misconceptions within the framework of the special project “Myths in contextual advertising”. We have already found out earlier: Today the leading paid traffic specialist eLama…
How to increase search traffic of a network of pharmacies. Case
Implementing an effective and well thought out SEO strategy is not an easy task, but e-commerce projects cannot ignore it. Despite many other ways to attract users to your site, there is still nothing that compares to the power inherent in SEO tactics. In this case, we will tell you how we have tripled the…
Myths in contextual advertising: is it necessary to start launching ads in Yandex.Direct and Google Ads with Search?
April 29, 2021, 13:21 Executive Editor of SEOnews In contextual advertising, various myths are often encountered, which are believed not only by business owners and newcomers, but also often by experienced professionals. To disassemble typical misconceptions, the edition SEOnews and online advertising automation service eLama launch a joint special project “Myths in contextual advertising”. Every…
Myths in contextual advertising: is it always necessary to separate ads on Search and in Networks?
SEOnews editor Each area has its own myths, which often interfere with achieving successful results. Contextual advertising is no exception. To sort out typical misconceptions, the online edition SEOnews and the online advertising automation service eLama have launched a joint special project “Myths in contextual advertising”. Last time, we figured out whether to start launching…
Google will remove duplicate domains in search
Google will no longer show more than two search results from the same domain. The company’s decision is justified by the fact that it should add variety to the search, improve the user experience, as well as provide fair competition in the market for other sites. Have you ever done a search and gotten many…
Google is trying new “Search by photos” block in search
Experts noticed a new “Search by photos” block in Google mobile search, which can appear inside organic search results among several positions and primarily refers to local queries like “eat pizza”, “drink coffee nearby”, “dentistry”. When the user goes to the block, he is shown a set of photos of various corresponding to the specified…
59% of clicks are in the first three positions in Google search
By the company Nielsen Norman Group a study was conducted that examined how netizens interact with search results. This study led to the following conclusions: If a carousel with products, videos or blocks with answers appears in the search results, users viewed this information in 74% cases. In order to select one of the results…
Search behavior during COVID-19: winners and losers during the pandemic
The global COVID-19 epidemic has provoked the growth of some companies in the market and the defeat of others. Merkle Senior SEO Manager Alexis Sanders spoke on a live stream of Search Engine Land about which areas of business are undergoing major changes in recent years. According to Alexis, the most susceptible to the current…