Website promotion is not an easy task. Search engines are constantly upgrading algorithms, so SEO specialists need to always be on trend with the latest updates. As a rule, good SEO specialists know many different factors and act on them in order to bring a website to the top of search engines for a specific…
Tag: ranking
How to improve the ranking of a site for commercial queries
Ranking problems are experienced not only by young sites, but also by large commercial resources with many years of experience. Despite similar indexing principles, successful search engine optimization in Yandex does not mean the same success in Google. So how do you improve your search engine rankings on all fronts? This article details the nuances…
Core Web Vitals: Google Ranking Factors in 2021
In May 2020, Google talked about future innovations related to the search engine. They talked about the new Page Experience ranking factors – a page usability analysis that includes Core Web Vitals, EAT factors and more. Previously, these were only conversations, but now the release date of the update has already been announced – it…
Google May Reveal Ranking Algorithm Following British Court Request
Google was faced with a choice: in accordance with the decision of the British court, it must abandon the evidence that was brought to court in its defense, or reveal the details of the search algorithm. In this case, Google will need to provide this information to an SEO specialist who can convey its meaning…
Keywords in the name of the company and their influence on the ranking in the Google Local Pack
Joe Hawkins, a renowned local SEO specialist, published a case study describing how the presence of keywords in a company name affects placement in the results of a Google search query. Moz s research on ranking factors in local Google searches shows that keywords that include the name of the product / service being offered…
Google may update its page ranking algorithm
At the WebmasterWorld forum, SEO experts began to discuss potential changes in how Google s page ranking algorithms work. Webmasters have noticed abnormal fluctuations in indicators in popular tools for tracking traffic and associate this with the next global update of the search engine results. Website owners and administrators complain that they lost up to…