Executive Editor of SEOnews SEOnews and eLama, an online advertising automation service, continue to disassemble common misconceptions in contextual advertising. Earlier we told: In the new video Nikita Kravchenko, Leading Paid Traffic Specialist, eLama, will explain whether the option “Include automatically stopped competitors ads” reduces the CPC in Yandex.Direct. Myth: the option “Consider automatically stopped…
Tag: PPC
PPC advertising basics
We will talk about what contextual advertising is, how it works, what types of contextual advertising exist and how to start using it to please your business. Brief description of contextual advertising Advertising of this format may appear on an information site and be based solely on information about the interests of the user. For…
PPC advertising trends in 2021
Finding out what changes will occur in the world of contextual advertising in 2021. Key trends, key changes, and skills that advertisers will need in the near future. What has changed in contextual advertising in 2020? Last year Yandex and Google paid a lot of attention to the development of smart technologies. They made it…