myTarget is a platform from Mail.ru designed to place targeted ads. Its range covers all services of the company: VKontakte, Odnoklassniki, Moi Mir and others. A feature of the service is the fine-tuning of ad impressions, which allows you to take into account the user s location, date of birth, gender, wealth, hobbies and much…
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How to analyze post-view conversions when promoting a mobile application. BlaBlaCar case
12 April 2021, 13:40 Deputy Commercial Director for Product Development Mail.ru Group Users do not always make a decision to buy a product or service immediately after seeing an ad. Even if they are interested in the offer, they can make a purchase later by entering a query in a search engine or following a…
How to use dynamic remarketing to increase sales on World Shopping Day. Case AliExpress Russia
01 March 2021, 10:25 Deputy Commercial Director for Product Development Mail.ru Group Before making a purchase, users explore options and compare products across different sites. By looking at a large number of offers from advertisers, they can quickly forget about the goods or services that they studied earlier. In order to motivate an already interested…