05 August 2021, 15:33 Executive Editor of SEOnews It is convenient to create advertising campaigns for Yandex.Direct in an Excel template. However, it can be difficult to add an image link for ads. In the new video Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will tell you how to make sure that your campaign…
Tag: marketing
Video cheat sheet on Internet marketing: how to install Yandex.Metrica via Google Tag Manager
26 August 2021, 15:32 Executive Editor of SEOnews Within the framework of the special project “Video Cheat Sheet for Internet Marketing” SEOnews and eLama share the tricks of setting up services and advertising systems to make your promotion on the Internet more effective. Today Nikita Kravchenko, Leading Paid Traffic Specialist at eLama, will show you…
Video cheat sheet on Internet marketing: how to make the displayed link more noticeable in Yandex.Direct
July 29, 2021, 12:12 Executive Editor of SEOnews Yandex.Direct has a 20-character limit for a displayed link. However, in the search results, you can find examples of ads with much more characters. How to make such a link? To deal with this issue in a new video cheat sheet will help Nikita Kravchenko, Leading Paid…
Video cheat sheet on Internet marketing: why there is a discrepancy between data in Yandex.Direct and Metric
Executive Editor of SEOnews Why is there a discrepancy between data in Yandex.Direct and Metrica? We will give the answer to this question in a new video cheat sheet. In the video, the leading specialist in working with paid traffic eLama Nikita Kravchenko will tell you about 10 main reasons why statistics may differ. The…
Video cheat sheet on Internet marketing: how to protect yourself from clicks in Yandex.Direct
Executive Editor of SEOnews The Internet Marketing Video Cheat Sheet is a special project launched by SEOnews and eLama. As part of the project, we share life hacks and techniques that will help make online promotion more effective. In the new video, Nikita Kravchenko, a leading paid traffic specialist at eLama, and Zhenya from the…
How to Double Your Sales Using a Product Approach in Marketing and SEO
In early June, the largest e-commerce conference was held – ECOM 21, the SEOWORK team took part as exhibitors and speakers with a report on the product approach to SEO and marketing. We have been working at the junction for a long time SEO + Product + Content + Marketing and we want to chat…
Video cheat sheet on Internet marketing: spikes and dips in impressions in Yandex.Direct
Executive Editor of SEOnews Introducing a new internet marketing cheat sheet as part of a joint SEOnews and eLama special project. Today the leading paid traffic specialist eLama Nikita Kravchenko and Svetlana Smirnova from the Service of Care will tell you how to recognize spikes and drops in impressions in Yandex.Direct, as well as why…
What is referral marketing and how it works
We are talking about how you can simplify the promotion of your business and gain audience loyalty. What is referral marketing? Referral marketing means a system for promoting a brand, service, product or service through recommendations from users or other interested parties. The brand offers a person (he is called a referee or referrer) a…
What is content marketing
Like any other field, marketing over time adapts to the psychology of the client. “Resistance” of buyers is growing, trust in new brands on the Internet is falling, but working with content will help solve these problems. Even if this is your first time hearing about this concept, you may already unknowingly apply it in…
4 email marketing metrics that can’t be ignored
Every success story has a background: strong ROMIs and impressive conversions in marketing are the result of good email statistics. Without a thorough study of internal email metrics, it is impossible to build correct campaign analytics or any predictions, and without this data, it will not be possible to calculate the progress of a campaign….