End-to-end analytics will allow you to combine website traffic data with information about paid orders from CRM and track how the current advertising campaign affects real sales. Also, the new service will allow you to track the “movement” of the client from the moment of clicking on the advertisement to placing an order on the…
Tag: endtoend
Why should a marketer use web analytics in conjunction with end-to-end analytics
To get data about the users who visit your site, you need to install a web analytics counter. For example, Google Analytics or Yandex.Metrica counters. So you will find out which pages users visit, how long they have been on each of them, where they clicked. What you can learn about user behavior on the…